• Monday, August 24th, 2015

  • Get the Lead Out. Create Scribbles.

    This is an open invitation… a call to arms, or fingers as it were. Reminding Creatives: Thinkers, Writers, Planners, Doodlers — the child at heart — to mute the mouse, quiet the keyboard, pick up a pencil and FEEL it in your hand. HEAR it scratch the page.

    Pencil - Scribbles

    (more…)

    Share
      | Comments Off on Get the Lead Out. Create Scribbles.

    tagged: ,


    It all starts in our formative educational settings. As the world reinvented itself post WWII, technology, industry and the concept of white collared work became highly valued with the general public. The benchmark and bottom line meant making money—as much as possible. Career paths that swelled the ranks of white collar work became the #1 desire and priority. While I could begin my 100,000 word dissertation here, I’ll sum it up instead: careers that were directly related to this new societal focus prospered, while those that weren’t so obvious in their monetary value, suffered.

    English, along with all humanities studies, skilled trades and other non-white collar types of work were pushed to the side, while a fast-track career path quickly came to dominate the overarching mentality of entire generations that developed different belief and value structures. In time, anything intellectual that wasn’t math or science related became seen as frivolous, and antiquated—a remnant of an archaic past that had no place in the world of the future.

    Writing Quotes


    So what then, does the English major offer to the workforce that other areas of study do not?
    (more…)

      | Comments Off on Marketing Needs English Majors: The Skills


    If you’re anything like me, you love writing. In fact, you need to. Writing offers you insight into the inner world of your mind—chaotic thoughts and all. Allowing you to see through the emotional storm, writing provides a foundation where we can begin to organize and understand that internal struggle we all face. Acting as a tether, writing gives us the chance to explore as deeply as we care to delve—or fear to.

    And honestly, the act of writing has the potential to make us better people.

    Writing for Marketing

    That pretty much sums it up—I don’t even have a choice in the matter. I need to write. I’m not writing myself into fame or fortune. I’m not writing to be the next Hemingway, Shakespeare or Gaiman. I’m writing because if I don’t, I begin to unravel.
    (more…)

      | Comments Off on Marketing Needs English Majors – Writing for Marketing


  • Wednesday, January 11th, 2012

  • Yes, you need to write well

    What’s the one thing that any PR professional absolutely needs to have to be successful? If you ask me – it’s the ability to write well. Almost everything we do as PR professionals centers on writing. Which is why I was rather surprised to read in a blog titled 2012 PR Prediction: 5 guaranteed (ways) to affect your resume, which implies that the ability to write is overblown.

    In bullet point No. 1: PR skills will move beyond media relations, an excerpt from the blog says:

    While a press release does not necessarily need to be well-written, a PR professional must now be able to ghost author a blog in a CEO’s tone and style. (more…)