What can I tell you about marketing to Millennials that you haven’t already heard, read or researched?

Here’s what we know: This is a generation that grew up on a steady diet of radical change. Not the kind of slow-rolling progression from the industrial revolution on, or even the 50’s revolution of a throw-away consumable culture. No, millennials have witnessed lightning fast advancements in technology, upheavals of traditional social thought, education and economic infrastructure failings.

Millennial Marketing

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Focus on Social Media

By Jenny Kosek for our 15 Ways to Build Your B2B Brand in 2015 blog series

By now, 84% or more of B2B marketers use some form of social media in their marketing efforts. Yet studies suggest social media usage rates for industrial companies are much lower: a Belgian study found that only 26.7% of industrial companies in that country used social media in their efforts. If you google “B2B social media” you’ll find a lot of e-books, inspiring articles, and success stories from B2Bs that are just rocking their efforts and swimming in leads…or so it would seem. In my experience, most B2Bs are still struggling to connect the dots between social media, their products or services, clear strategy, and measurable success.

In the past year, I’ve worked with B2Bs who all seem to be facing the same challenges with social media, and the challenge is summarized simply: what the heck do we do with it? (more…)

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Build Your B2B Brand by Refreshing Your Website

By Michael Isaacson for our 15 Ways to Build Your B2B Brand in 2015 blog series

84% of all prospective customers check out a firm’s web site before they decide to do business. For a lot of businesses, it’s how they make their first impression with B2B buyers.

Now picture yourself at the last trade show you attended. Did you make a mad rush for the people who put up the exact same booth, show the exact same products, and give away the exact same key chains year after year? Or… did you check out booths that drew you in with an intriguing message, invited an honest conversation, or offered something of real value?

It’s time to treat your website the same way you would treat your trade show booth. Here are some things to keep in mind: (more…)

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Grandma and grandpa…and apparently several of their friends…are using Facebook more than ever before. That’s one of the more interesting findings released last week from the Pew Research Center’s Social Media Update 2013.

According to the telephone survey conducted between Aug. 7 and Sept. 16, 2013, of 1,801 U.S. adults, 45 percent of Internet users age 65 or older now use Facebook, up from 35 percent who did so in late 2012. So why the increase of Facebook use among this age group? (more…)

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  • Tuesday, December 24th, 2013

  • Engaging fact

    Here’s an interesting and useful fact to share from HubSpot.

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    The real world is rapidly approaching as I edge closer to my May 2014 graduation from the University of Wisconsin-Whitewater. Although I can say I am extremely scared for what is to come, I could not be more excited to start my professional career in the communications field. In my case, the communications field ranges anywhere from advertising to public relations. So, what excites me about the world of PR? (more…)

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  • Thursday, July 25th, 2013

  • Deliver on your promise

    Yesterday, we gathered the staff over the lunch hour for a webinar that we believed to be a beneficial discussion on social media, but ended up turning it off after 10 minutes.

    Why, you ask?

    First, relevant content. We thought the topic was supposed to be on social media and how to get high impact results. However, the webinar turned into a sales pitch for the host company’s software. It failed to give us any new insight or strategies on furthering the use of social media.

    Secondly, poor production values and connectivity: the webinar started late and the sound was very poor with lots of echoing and volume changes. Instead of us watching the presentation, we were constantly asking each other “what did they say?” This is where rehearsing or doing a run-through ahead of time would’ve helped to eliminate tardiness and address any technical difficulties. (more…)


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    AdWeek recently published an article about a study indicating that “Men Are Cheap” when it comes to Facebook.

    While 58 percent of Facebook’s advertiser audience is female, the study revealed that males see and click through more ads. Here are a few stats from the article:

    –          Click response: Males – 60%, Females – 40%

    –          Impression volume: Males – 58%, Females – 42%

    –          Cost-per-thousand impressions: Males – 16 cents, Females – 20 cents

    –          Cost-per-click spending: Males – 51 cents, Females – 68 cents

    For marketers looking to reach men through social media outlets, this now gives you another reason to consider Facebook. I think this is a good opportunity, especially for those B2B marketers who may not be involved with social media. If your target audience is men, Facebook may be the avenue to enter the social media platform.



  • Thursday, July 26th, 2012

  • For best success, know your audience

    Marketing is most successful when the efforts are directed at a specific group – single parents, engineers, company owners, etc.  Many programs or projects immediately start in the wrong direction because the marketing team uses their own personal habits and experiences as a reference point on how their target audience acts. (more…)

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  • Wednesday, June 13th, 2012

  • Social media in the B2B markets

    A new poll by LePoidevin Marketing partner RSW/US indicates marketers are more likely to engage in social and mobile marketing themselves, than ask their agencies to perform these activities for them.  However, marketers and agencies alike are beginning to push this discipline to new lengths in an effort to measure more deeply and engage their audiences more frequently.  Yet, we believe B2B marketers still lag behind their consumer counterparts when actively employing social media. (more…)