• Thursday, October 27th, 2011

  • Advice for PR newbies

    An article on Ragan’s PR Daily titled 7 Essential Tips for PR Newbies, asked PR pros what advice they would give to a person launching their career in public relations.

    The wisdom that struck a chord with me was from Andrew Worob, who said, don’t ever get complacent. That’s so true when it comes to PR. It’s great when your proactive media relations pay off in a four-page spread or lands a cover story. Clients love that kind of exposure and it goes a long way toward validating your value to them. (more…)

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  • Monday, September 12th, 2011

  • 9/11…and social media

    I came across an interesting blog on Ragan’s PR Daily that asked the question, how would social media have affected coverage of 9/11?  Would it have saved lives? Would it have provided a more detailed account of events occurring inside the World Trade Center and onboard the hijacked aircraft? I think the answer is yes to both questions. (more…)