What’s the one thing that any PR professional absolutely needs to have to be successful? If you ask me – it’s the ability to write well. Almost everything we do as PR professionals centers on writing. Which is why I was rather surprised to read in a blog titled 2012 PR Prediction: 5 guaranteed (ways) to affect your resume, which implies that the ability to write is overblown.

In bullet point No. 1: PR skills will move beyond media relations, an excerpt from the blog says:

While a press release does not necessarily need to be well-written, a PR professional must now be able to ghost author a blog in a CEO’s tone and style. (more…)

Steve Staedler | Post a Comment

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Being a former reporter, I’ve seen my share of press releases. Now that I work in public relations, I’ve certainly written a few as well. But the release I saw recently takes the cake. Take a look at an excerpt from the release – what do you think?

(more…)

Steve Staedler | Post a Comment

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