Media training is like milled corn to a rodent, one time at the trough is never enough…or something like that.
The art and science of media training is the healthy respect that comes from knowing that the mic is always hot and that the reporter (or blogger) is not your long-lost buddy from college. It’s about understanding the 24-hour news cycle and knowing how you fit into it. And the focus is on getting as much value out of the media confab as possible. (more…)
