News flash! Just because your website has a mobile responsive design doesn’t automatically mean people will respond to it.

As we move into new mobile platforms, there’s a lot of value in exploring what worked in the heyday of traditional direct mail advertising. David Ogilvy said direct mail was “first love and secret weapon.” The principles that made his direct mail campaigns successful can help all of us develop great mobile marketing content.

Let’s look at what he said:

“Tidy, well organized layouts actually increase coupon returns.”

DAVID OGILVY

Mobile readers view content differently than they did on a computer screen. We need to rethink how we approach graphic design when presenting mobile content.
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  • Tuesday, March 26th, 2013

  • A mobile marketing shake down

    This interactive Coca-Cola campaign has changed the way that advertisers look at mobile marketing opportunities by engaging the consumer with an interactive game and rewarding them with promotions (coupons, free content or prizes) for their participation.

    In the “Chok! Chok! Chok! ad shakes up mobile marketing” article on Reuters, Katie Holton writes, “Mobile advertising is set to grow by more than 50 percent a year over the period to hit $40 billion in 2016, according to Informa research, but the figures are still tiny compared to television ads. Global ad spend in 2012 was $500 billion.”

    This Coca-Cola ad is just a glimpse into the future of mobile marketing, where we will soon have the capability to target users by their location and web browsing history.

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  • Tuesday, February 12th, 2013

  • Have you considered mobile advertising?

    If you’re using Google’s AdWords campaign, you can expect a change come mid-year. Google will be requiring that AdWords clients buy mobile advertising space. So what does this mean to you? Analysts predict that mobile internet will grow bigger than the ‘desktop internet’. So if you haven’t already, it’s time to start thinking about this medium as part of your marketing mix. Take a look at your target audience and evaluate their mobile habits and behavior patterns to see if this may be another way for you to communicate with them.