• Monday, August 17th, 2015

  • First Impressions

    First of all, as this is my debut blog, I’d like to introduce myself: My name is Katja Huber and I am the newest marketing intern here at LePoidevin. For the next two months I will hopefully learn about everything there is to learn in marketing and experience life and work at a marketing agency.

    As you may be able to tell by my name, I’m not an American. I live and study in Aachen, Germany. So when I first arrived in the U.S. about two weeks ago, I was able to visit New York, Philadelphia, Washington, Chicago and finally Milwaukee, I was lucky to see a lot of great new things in a rather short time.

    My first impression of the U.S.: Everything is bigger. Houses, cars, malls, desserts (definitely, not complaining).

    Katja with Dessert



  • Friday, July 8th, 2011

  • The Nature of the Beast

    Over the weekend, I succumbed to the beast of Milwaukee – Summerfest, billed as the world’s largest music festival.  Don’t get me wrong, to me Summerfest marks the beginning of summer in Wisconsin; and in celebration of this belief, I make sure to take part in the festivities at least once a year.  But Summerfest truly is a beast, with thousands of people of all ages moving at all different paces and directions, and music at every turn.  And we (those that head into the heart of it each year) seem to think the best way to conquer it is in groups – very large groups.

    Every year, we round up our friends for the event and head to the festival grounds, completely disregarding the previous year’s experience of maintaining a group that size throughout an entire evening amongst a crowd of thousands. If you haven’t had the opportunity to experience this, let me tell you – it is stressful. Cell phones have made it a bit more bearable, but then you have the added stress of getting lost in the crowd and the phone battery dying, or better yet, the signal becoming so weak due to the overcrowded airways. (And yes, if you tried sending a text message between the hours of 8 p.m. and midnight last Saturday night in downtown Milwaukee, it wasn’t going through.)

    I’m learning slowly but surely, that the way to conquer the beast of Summerfest is not in groups of eight or more, but is in pairs of two or maybe four.

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  • Wednesday, November 10th, 2010

  • Don’t worry, be happy

    Milwaukee has many things going for it...including the Bronz Fonz!

    Does it matter where you do your work? Is a press release about a socket better if it’s written in New York or Baltimore versus Milwaukee? Will I get more placements if my PR maven is in Manhattan and not on Water Street? Is there some kind of East Coast edge?

    Well, in a word — no. We here in the fly over zone of the Midwest are pretty smart folks. We live in a region with plenty of water, great schools, a good transportation network (Chicago not withstanding) and a strong supply of knowledgeable professionals who want to dwell here. We’re in close proximity to major global manufacturers in a variety of markets, which makes it easy to visit them on a regular basis — that means face to face. Skype is great and GoToMeeting is a terrific resource, but they pale in comparison to actually being there. (more…)

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  • Thursday, May 13th, 2010

  • Happy days are here again

    Bob Sperber (Food Processing), Tom Sockel (New Equipment Digest) and Elisabeth Eitel (Motion System Design) pose with the Bronze Fonz in Milwaukee.

    When I travel to new cities for business I often try to squeeze in time to see some of the local sights. I ascended the Arch in St. Louis, walked the Riverwalk in San Antonio and even found a little Civil War monument in Warner-Robins, Ga., on past trips.

    So last week I found myself in a little different role – that of tour guide in showing off Milwaukee to three out-of-town guests. They were here as part of Dorner Manufacturing’s media tour to launch its new DustPruf Series conveyors. (more…)