There is a saying in Taoism: “The shape changes, but not the form.”

Marketing to millennials is challenging, but in no way impossible. Many companies have already found success—and even significant growth—because they were able to connect with this up and coming market. Millennials may be youthful, but they are still people with hopes, desires and dreams. They want to interact with you. They want to customize your products. They will do their research and they will hold you accountable.

Millennial Marketing

(more…)

Share
    | Comments Off on Marketing to Millennials: 5 Tips to Captivating Fascination


What can I tell you about marketing to Millennials that you haven’t already heard, read or researched?

Here’s what we know: This is a generation that grew up on a steady diet of radical change. Not the kind of slow-rolling progression from the industrial revolution on, or even the 50’s revolution of a throw-away consumable culture. No, millennials have witnessed lightning fast advancements in technology, upheavals of traditional social thought, education and economic infrastructure failings.

Millennial Marketing

(more…)

    | Comments Off on Marketing To Millennials: Activating Fascination