Air traffic controller
Police officer
Our military fighting in Iraq and Afghanistan
These are three occupations I would consider to be fairly stressful – more stressful than my job as a public relations executive. Don’t get me wrong, the job certainly does have its loosen-the-collar moments when things do get hectic in the world of B2B PR. But in general I think most people would rate the three occupations listed above as high stress for all the obvious reasons. (more…)
In recent weeks I have made a concerted effort to talk with government agencies, schools and other non-profits about our agency’s capabilities on the training front. Media training is a good example of this outreach.
We have a valuable service to present, especially for small businesses, entrepreneurs and technical professionals who have never considered marketing voodoo at the forefront of their business proposition. On the services side of the fence, we know it’s critical. But if you’re an entrepreneur digging for VC funding in the sand all day, a stray conversation with a blogger at a trade show doesn’t seem like that big a deal. (more…)
Media training is like milled corn to a rodent, one time at the trough is never enough…or something like that.
The art and science of media training is the healthy respect that comes from knowing that the mic is always hot and that the reporter (or blogger) is not your long-lost buddy from college. It’s about understanding the 24-hour news cycle and knowing how you fit into it. And the focus is on getting as much value out of the media confab as possible. (more…)
