Ink and relationships – in public relations it doesn’t get much better than that. And one way to get both is by hosting a media tour when, for example, a B2B client is launching a new product.
Most editors like the idea of getting out and meeting with a manufacturer, touring their facility, talking to engineers and seeing the product. The benefit of a media tour to the client is two-fold. First, they’re more likely to receive better coverage. Whereas a simple press release might get a client 100 words and a photo, editors attending a media tour generally write a larger story (400 – 800 words) on the client and their product. That’s because they’ve invested two days of their time attending the tour and need something to show from their investment of time and effort. (more…)
