There is a saying in Taoism: “The shape changes, but not the form.”

Marketing to millennials is challenging, but in no way impossible. Many companies have already found success—and even significant growth—because they were able to connect with this up and coming market. Millennials may be youthful, but they are still people with hopes, desires and dreams. They want to interact with you. They want to customize your products. They will do their research and they will hold you accountable.

Millennial Marketing

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What can I tell you about marketing to Millennials that you haven’t already heard, read or researched?

Here’s what we know: This is a generation that grew up on a steady diet of radical change. Not the kind of slow-rolling progression from the industrial revolution on, or even the 50’s revolution of a throw-away consumable culture. No, millennials have witnessed lightning fast advancements in technology, upheavals of traditional social thought, education and economic infrastructure failings.

Millennial Marketing

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Conduct a SWOT ANalysis

By Karen Enriquez-Wagner for our 15 Ways to Build Your B2B Brand in 2015 blog series

During strategic planning, a tool you don’t want to forget about is a SWOT analysis. SWOT stands for Strengths, Weakness, Opportunities and Threats. It’s a great way to identify and establish a sustainable niche in the marketplace for your company, product or service.

The SWOT is intended for you to take an internal and external review of your company to make you aware of direct and indirect factors that can impact your organization. For example, the Strengths and Weaknesses should be based on what’s internal to your company, product or service; Opportunities and Threats are the external factors.  (more…)



Build Your B2B Brand by Refreshing Your Website

By Michael Isaacson for our 15 Ways to Build Your B2B Brand in 2015 blog series

84% of all prospective customers check out a firm’s web site before they decide to do business. For a lot of businesses, it’s how they make their first impression with B2B buyers.

Now picture yourself at the last trade show you attended. Did you make a mad rush for the people who put up the exact same booth, show the exact same products, and give away the exact same key chains year after year? Or… did you check out booths that drew you in with an intriguing message, invited an honest conversation, or offered something of real value?

It’s time to treat your website the same way you would treat your trade show booth. Here are some things to keep in mind: (more…)

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15 Ways to Build Your Brand in 2015 Blog Series
What are your goals for your brand in 2015? Whether you made some strict New Year’s resolutions or have found yourself a bit behind in getting organized for the year, we can help. LePoidevin’s Merge blog is excited to launch our first blog series of 2015, 15 Ways to Build Your B2B Brand in 2015. 15 Ways is the first of several series we’ll share this year that will inspire, motivate, and energize your B2B marketing this year.

Written by our diverse team of marketing heroes, each 15 Ways blog post will offer creative and unique perspectives on putting PR and marketing tactics to practical use to strengthen your brand. Rely on the blog series to clear the clutter and provide actionable insights on the latest B2B marketing trends, research, and strategies – and how they can work for you. (more…)

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  • Wednesday, December 10th, 2014

  • Must. Love. Advertising.

    B2B Advertising and Marketing

    From time to time, I keep hearing from some people how difficult it is for them to invest dollars into advertising. And sadly, sometimes advertising doesn’t even make the cut. As advertising professionals, we get challenged with comments or questions such as: “I can save money if I don’t advertise” or “Why should I bother advertising?” YIKES!
    First, we know advertising alone is not going to gain you market share or sell your product. Instead, advertising should work in tandem with other marketing initiatives.
    Here are a few quick reasons why you shouldn’t bypass advertising:
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  • Monday, January 27th, 2014

  • Are you ready for the deep end?

    My little guy – a breath away from age 4 next month – had his first-ever swimming lesson earlier this month. As many parents, the height of anticipation and expectation was overwhelming for me – I wanted him to have the perfect swim stroke and a great flutter kick right from the first minute. My own miniature Michael Phelps.

    And, he did well – not perfect, but listened to his teacher and paid attention. When it came to the free time of class, he was insistent on swimming off to the deep end. The worrier mom that I am, I kept saying no, but he kept taking his kickboard and heading towards the unknown. It was a hard lesson to explain to my strong-willed toddler that he needed to work his way up and learn more before he was ready to swim to the deep end. (more…)

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  • Friday, June 7th, 2013

  • BFF – brand friend forever

    With the world literally at our fingertips these days, consumers are free to make highly educated decisions about the products we purchase. The power of social media allows us to interact with brands like never before. Brands have almost limitless possibilities to make connections with us and we can tell them instantly whether we like them or we don’t.   (more…)



  • Thursday, February 21st, 2013

  • Off and running

    Hello!  I’m Brad Fine, Senior Account Executive and newest member of the LePoidevin Marketing team.

    My previous experience is mostly with equipment manufacturers and industrial service providers, responsible for company marketing efforts.  Although I have worked with marketing agencies before, this is my first time on this side of the desk.  (more…)

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  • Tuesday, December 11th, 2012

  • Earning a bit of capital by saying no

    The other day an editor called me asking if our tooling client could answer a few questions about hydraulic tools for an upcoming story he was working on for his wind-focused publication. I told him we’d likely be interested in participating and that I would line up an interview for him.

    After some discussion with our client we decided to take a pass on the opportunity as they’re not a big player in the hydraulic tool area, especially within the wind market. We decided we didn’t have a lot to offer to the editor on this particular topic, and wanted to give him enough time to pursue a different manufacturer that does have a deeper hydraulic offering. The editor thanked us for being upfront and honest with him.

    I think it’s important to note here that we didn’t try to ram through products or our messaging in a story angle that wasn’t the best fit for both us and the publication. We didn’t waste his time and it allowed him plenty of time to follow through with a different source for the story. Hopefully our candor will help keep us in mind the next time he has a tooling story that we may be able to contribute – sometimes saying no is the right thing to do for both client and media.

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