• Wednesday, July 8th, 2015

  • Summer Doldrums

    If you’re like me, the mid-summer period can be challenging in business. Client and staff vacations, warm weather & abundant sunshine, and a general “I’d rather be doing something outside” mentality all compete for your attention and get in the way of getting things done.

    What’s a business professional to do?

    summertime blues


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  • Wednesday, December 10th, 2014

  • Must. Love. Advertising.

    B2B Advertising and Marketing

    From time to time, I keep hearing from some people how difficult it is for them to invest dollars into advertising. And sadly, sometimes advertising doesn’t even make the cut. As advertising professionals, we get challenged with comments or questions such as: “I can save money if I don’t advertise” or “Why should I bother advertising?” YIKES!
    First, we know advertising alone is not going to gain you market share or sell your product. Instead, advertising should work in tandem with other marketing initiatives.
    Here are a few quick reasons why you shouldn’t bypass advertising:
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  • Friday, March 29th, 2013

  • The right mix of marketing tools

    As you can guess, I’ve learned a lot in my first few months as a senior account executive with LePoidevin Marketing. One of the most important lessons so far is that businesses who use the right mix of marketing tools to attain their goals more often, as opposed to those that take a narrow or singular approach to their marketing program, or those that make marketing decisions on a month-by-month basis.

    We work with many clients who are leaders in their industries, and each has a different formula for taking their message to the market, but all of them use an effective mix of diverse tools. Public relations and trade media relationship development might be the key tool for one business, while for another it might be online advertising, but by using a mix of several communication methods a business can connect with more of their target audiences, more often, in support of their messages. (more…)

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  • Friday, May 6th, 2011

  • Get organized for Pete’s sake

    Our agency recently started a new relationship with a client. As part of the transition process, I now receive various calls from their ad reps inquiring about next steps and wanting to submit proposals for advertising opportunities. One such rep left a voicemail and I later returned his phone call. We had a nice conversation. He then sent me some materials via e-mail.

    Now let’s fast forward to today. I get an e-mail from this rep. Here’s an excerpt, “I am going nuts trying to find the note I sent you probably late March, early April … Can you track it down?” (more…)



  • Wednesday, February 23rd, 2011

  • The simple point of view

    Most parents brag about their children; it just comes with the territory. Sometimes you don’t realize that’s how it comes across and in some cases, it may be intentional.  For me, I’m kind of my dad’s whole world. Or, I was, until I had a child of my own, and now I think I’ve been replaced (that’s a different story for another time). Dad’s efficient with keeping our little hometown appraised of “my doings” as he calls them, whether it’s when I completed my first triathlon or publishing a piece of writing. At morning coffee or his weekly Sheepshead tournament, his friends are well aware of what the current status is in my life. (more…)

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    It may be fitting that as we celebrate the summer solstice we also celebrate the changing of our company’s name.  I’m proud to announce the full-service business-to-business firm formerly known as LRG is now LePoidevin Marketing.

    While the season has just changed, our address and the people at LePoidevin Marketing have not.  We continue to boast a strong team of experienced creative, PR and marketing professionals ready to surpass short- and long-term client needs.  I am very proud of each individual who has chosen to call this agency “home,” and who continues to provide excellent counsel, direction, ideas and support to our clients.   (more…)