• Monday, August 9th, 2010

    • You’re welcome, Rockwell Collins

    Hey, good news – I can now add photographer to my list of talents here at the agency.

    A few weeks ago I received the latest copy of Aviation Week & Space Technology magazine at work. After thumbing through it I went to the back cover and saw an ad for Rockwell Collins. The ad did its job – it stopped me for sure, not because of the messaging, but rather for the photo of United Nations relief supplies with an Air Force C-130 aircraft in the background.

    I think the photo in the ad looks awesome, due to the way the composition and lighting focuses in on the supplies in the foreground and slightly blurs the aircraft behind them…but also because I took it. (more…)

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  • Monday, February 22nd, 2010

    • Russians, Chinese and Grenades – Oh my!

    The Air Force Reserve has taken me literally around the world…and then some. My most recent trip was a quick jaunt down to Haiti the week following the Jan. 12 earthquake to escort a reporter from a national Web-based news agency. Although I was only on the ground for about two hours, and in the middle of the night, the experience was certainly memorable.

    As a public affairs specialist, I always welcome the opportunity to tell the Air Force story. So when the chance to share my experiences in Haiti arose recently, I put on my uniform, grabbed my photos and headed off to face a rather inquisitive bunch – my daughter’s fourth-grade class at Franklin Elementary in West Allis, Wis. (more…)

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  • Friday, February 12th, 2010

    • The key to high-flying media relations

    Master Sgt. Steve Staedler escorts David Wood, reporter for PoliticsDaily.com on our flight to Haiti.

    Whether your situation is a trade show or bouncing around in turbulence flying to Haiti, the practice of sound media relations is the same.

    Reporters and editors want information, they want to hear your story and report on it, for lack of a better word. As a public relations professional, I want to ensure those reporters receive my client’s key messages, and accurately report them to their audiences. How do you best do that? For trade shows or turbulent flights—the answer is in being proactive. (more…)

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