A new house, a new hope and 2,000 chicken sandwiches – how can you beat that?
Two weeks ago, the ABC show Extreme Makeover: Home Edition was in Fayetteville building a new house that will be used as a shelter for women veterans and their children. Fayetteville is home to Fort Bragg, one of the largest U.S. Army bases in the country, as well as the adjacent Pope Field. Suffice to say Fayetteville is a military town. (more…)
Although it sounds ominous, it wasn’t a foreshadowing of things to come. Still, the morning was dark, overcast and lightly misting. My brother and sister got up early and we said our good-byes in the kitchen of our house, giving them hugs as they wished me luck.
My parents drove me to the Reuss Federal Building in downtown Milwaukee. On the 15-minute drive there I was thinking “what have I gotten myself into?” But I think most people have that thought at one time or another. They parked the car near the entrance, got out and gave me more hugs good bye. My mom, with tears in her eyes, told me she loved me. I told them the same, turned around and off I went into the wild blue yonder. (more…)
Hey, good news – I can now add photographer to my list of talents here at the agency.
A few weeks ago I received the latest copy of Aviation Week & Space Technology magazine at work. After thumbing through it I went to the back cover and saw an ad for Rockwell Collins. The ad did its job – it stopped me for sure, not because of the messaging, but rather for the photo of United Nations relief supplies with an Air Force C-130 aircraft in the background.
I think the photo in the ad looks awesome, due to the way the composition and lighting focuses in on the supplies in the foreground and slightly blurs the aircraft behind them…but also because I took it. (more…)
Whether your situation is a trade show or bouncing around in turbulence flying to Haiti, the practice of sound media relations is the same.
Reporters and editors want information, they want to hear your story and report on it, for lack of a better word. As a public relations professional, I want to ensure those reporters receive my client’s key messages, and accurately report them to their audiences. How do you best do that? For trade shows or turbulent flights—the answer is in being proactive. (more…)
