• Wednesday, July 8th, 2015

  • Summer Doldrums

    If you’re like me, the mid-summer period can be challenging in business. Client and staff vacations, warm weather & abundant sunshine, and a general “I’d rather be doing something outside” mentality all compete for your attention and get in the way of getting things done.

    What’s a business professional to do?

    summertime blues



  • Thursday, November 15th, 2012

  • Fifteen and counting…

    I remember like it was yesterday.  Sitting alone on the floor of a basement office, next to a multi-line phone perched atop a cardboard box.  On a legal pad I had listed a number of prospects for my new advertising agency.  As I began to make my calls I couldn’t help but smile, thinking about the excitement ahead and the clients I would soon engage.

    After 15 years I’m still making those calls and continue to look forward to the months and years ahead as my staff and I help clients realize their marketing goals.  We have moved up to a third floor suite and grown our staff and clients to a point where we’re comfortable approaching any sized business-to-business client, and have amassed a portfolio of results-generating work for which any agency owner would be proud. (more…)

    A few months back I attended a BMA-Milwaukee roundtable discussion of corporate and agency marketers. One of the discussion topics I thought was particularly interesting was about agency collaboration. The corporate marketers on the panel commented on hiring multiple firms for different things and expected them to work in conjunction for the best interests of the brands they serve. As one might expect, there were some concerns expressed by the agency leaders on the panel.

    Although we see evidence to suggest that interest in specialized, tactical agencies is turning back to a preference for full-service capabilities, it stands to reason corporate marketers will still believe there is a need to divide tactical responsibilities or brand assignments among a team of agency partners. That is their prerogative, but let’s make no mistake … no agency owner likes to see money going to another firm and no agency completely trusts their competitor. What’s a corporate marketer to do? (more…)

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  • Tuesday, July 24th, 2012

  • Where does our value come from?

    As a B2B marketing firm, we know the value we provide to our clients can come from any number of sources. Maybe they simply don’t have the time to do the work themselves. Sometimes they lack the tactical expertise in a particular area. In other cases the client truly values having our outside perspective infused into their marketing communications.

    This third area of value is our experience. This is where mutually beneficial and long-term client/agency relationships are formed. As the outside partner, it is our job to draw on our broad experience from various industries and initiatives, bringing additional insights, new ideas and techniques to our client’s internal marketing team. Our client’s job is to be transparent about their business objectives and strategies, provide any research they have and be open about input into their experience on what has or hasn’t worked for them in the past. These fully collaborative working relationships are what produce the best, most impactful and effective campaigns; the ones in which everyone on the combined team can be proud.

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    What do you get when you put cameras on two groups of highly creative and competitive people for a week? AMC’s The PitchIt’s over-dramatized to be sure, but I’m fascinated by the show. When we know who we are up against in a new business pitch, we check out them out and try to guess how they’re going to approach the task. Here’s our chance to watch two agencies a week run the gauntlet of a new business pitch.

    The fun part about the show is sitting back like a figure-skating judge and scoring the two full-service ad agencies as they move through their routines; developing their campaign recommendations. Who asks the client the best questions? Who brings more energy to their presentation?  Who offers unique thinking? Who proves they really understand the client’s needs? Who ultimately earns the business? Good TV … at least for ad people.

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  • Friday, May 6th, 2011

  • Get organized for Pete’s sake

    Our agency recently started a new relationship with a client. As part of the transition process, I now receive various calls from their ad reps inquiring about next steps and wanting to submit proposals for advertising opportunities. One such rep left a voicemail and I later returned his phone call. We had a nice conversation. He then sent me some materials via e-mail.

    Now let’s fast forward to today. I get an e-mail from this rep. Here’s an excerpt, “I am going nuts trying to find the note I sent you probably late March, early April … Can you track it down?” (more…)


    It may be fitting that as we celebrate the summer solstice we also celebrate the changing of our company’s name.  I’m proud to announce the full-service business-to-business firm formerly known as LRG is now LePoidevin Marketing.

    While the season has just changed, our address and the people at LePoidevin Marketing have not.  We continue to boast a strong team of experienced creative, PR and marketing professionals ready to surpass short- and long-term client needs.  I am very proud of each individual who has chosen to call this agency “home,” and who continues to provide excellent counsel, direction, ideas and support to our clients.   (more…)