Archive for the ‘ Uncategorized ’ Category

  • Friday, June 15th, 2018

  • Hello world!

    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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  • Thursday, June 14th, 2018

  • Hello world!

    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!



    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!



  • Wednesday, June 13th, 2018

  • Hello world!

    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!



    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!



    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!



  • Tuesday, September 22nd, 2015

  • 3 B2B Social Media Management Tools We Love

    B2B marketers have come a long way recognizing the importance of social media for reaching their goals. And as B2B marketers, we like to make our work more efficient and more effective. That’s exactly where social media management tools come in: They help you manage all of your different B2B social media accounts, provide you with statistics and more.

    Social Media Management Tools

     
    As hundreds of these exist, it’s easy to get wrapped up in all the possibilities, so here’s a quick roundup of our favorites:

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  • Monday, August 24th, 2015

  • Get the Lead Out. Create Scribbles.

    This is an open invitation… a call to arms, or fingers as it were. Reminding Creatives: Thinkers, Writers, Planners, Doodlers — the child at heart — to mute the mouse, quiet the keyboard, pick up a pencil and FEEL it in your hand. HEAR it scratch the page.

    Pencil - Scribbles

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    I’m sure you’ve heard plenty of stories this past week on the case of the missing cat: The ‘Milwaukee Lion’ phenomenon. This mysterious and elusive mountain lion has dominated local media, as well social media. The hashtag #MKElion has been trending on Twitter. So it shouldn’t be a big surprise that the Lion is even detailing its adventures throughout Milwaukee on its own Twitter account — @milwaukee_lion.

    Milwaukee Lion Twitter
    As someone who spends a lot of time on social media, I thought I would examine this popular account to show B2B marketers just how important timing and social trending is.

    Last Tuesday, at 4 p.m., the Milwaukee Lion had more than 400 followers, less than a week later — 2,196 followers. Of course we wanted to get in on the fun too when we first saw this trending account. What did we do? We created our own account to help us prove a social media point, and the Milwaukee Cougar was born.

    The Milwaukee Lion account lacked a clear social media strategy. The owner wasn’t using optimized hashtags, and punctuation (yes, important even on Twitter), was far from correct. Additionally, I thought the Tweets were rather bland and simply lacked entertainment value — a very important element, especially considering the nature of this event.

    Milwaukee_Lion_Twitter_Account Cougar

    We decided to use a sound social media strategy to gain followers on our newly created Milwaukee Cougar account.
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    As I was scrolling through Tumblr last night, I paused when I read this quote, “Great things never come from comfort zones.” I thought to myself, this rings true in all aspects of life, but most importantly in one’s career. If we safely wait for connections to be made, enlightenment to be achieved and goals to be realized… we will never stretch to our true potential. I wondered what have I learned in my career–both good and bad, that lead me to where I am today? Here are a few of my do’s and don’ts that can help your professional development.

    Professional Development

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