Archive for the ‘ Uncategorized ’ Category

  • Tuesday, September 22nd, 2015

  • 3 B2B Social Media Management Tools We Love

    B2B marketers have come a long way recognizing the importance of social media for reaching their goals. And as B2B marketers, we like to make our work more efficient and more effective. That’s exactly where social media management tools come in: They help you manage all of your different B2B social media accounts, provide you with statistics and more.

    Social Media Management Tools

    As hundreds of these exist, it’s easy to get wrapped up in all the possibilities, so here’s a quick roundup of our favorites:


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  • Monday, August 24th, 2015

  • Get the Lead Out. Create Scribbles.

    This is an open invitation… a call to arms, or fingers as it were. Reminding Creatives: Thinkers, Writers, Planners, Doodlers — the child at heart — to mute the mouse, quiet the keyboard, pick up a pencil and FEEL it in your hand. HEAR it scratch the page.

    Pencil - Scribbles


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    I’m sure you’ve heard plenty of stories this past week on the case of the missing cat: The ‘Milwaukee Lion’ phenomenon. This mysterious and elusive mountain lion has dominated local media, as well social media. The hashtag #MKElion has been trending on Twitter. So it shouldn’t be a big surprise that the Lion is even detailing its adventures throughout Milwaukee on its own Twitter account — @milwaukee_lion.

    Milwaukee Lion Twitter
    As someone who spends a lot of time on social media, I thought I would examine this popular account to show B2B marketers just how important timing and social trending is.

    Last Tuesday, at 4 p.m., the Milwaukee Lion had more than 400 followers, less than a week later — 2,196 followers. Of course we wanted to get in on the fun too when we first saw this trending account. What did we do? We created our own account to help us prove a social media point, and the Milwaukee Cougar was born.

    The Milwaukee Lion account lacked a clear social media strategy. The owner wasn’t using optimized hashtags, and punctuation (yes, important even on Twitter), was far from correct. Additionally, I thought the Tweets were rather bland and simply lacked entertainment value — a very important element, especially considering the nature of this event.

    Milwaukee_Lion_Twitter_Account Cougar

    We decided to use a sound social media strategy to gain followers on our newly created Milwaukee Cougar account.

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    As I was scrolling through Tumblr last night, I paused when I read this quote, “Great things never come from comfort zones.” I thought to myself, this rings true in all aspects of life, but most importantly in one’s career. If we safely wait for connections to be made, enlightenment to be achieved and goals to be realized… we will never stretch to our true potential. I wondered what have I learned in my career–both good and bad, that lead me to where I am today? Here are a few of my do’s and don’ts that can help your professional development.

    Professional Development


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  • Tuesday, May 5th, 2015

  • PR: A Few Do’s and Don’ts

    Any seasoned PR practitioner has picked up a few tricks of the trade through the years – many of which were learned the hard way. But those were good lessons to learn as it made me a more effective PR professional. Here is my list of do’s and don’ts when it comes to B2B PR:

    Do research media outlets and identify the ones that make the most sense for your clients.

    Don’t assume you know all of the outlets pertaining to your clients. Use a media monitoring service to uncover print, electronic, bloggers and other outlets/influencers that cover your clients’ industries.

    Business to Business Marketing and PR

    Do pitch story angles to editors. They’re looking for well thought-out ideas and submissions that are specific to their audience; if you provide them with good content, you’ll often get a yes.

    Don’t sit back and wait for the phone to ring – it won’t.

    If you’re anything like me, you love writing. In fact, you need to. Writing offers you insight into the inner world of your mind—chaotic thoughts and all. Allowing you to see through the emotional storm, writing provides a foundation where we can begin to organize and understand that internal struggle we all face. Acting as a tether, writing gives us the chance to explore as deeply as we care to delve—or fear to.

    And honestly, the act of writing has the potential to make us better people.

    Writing for Marketing

    That pretty much sums it up—I don’t even have a choice in the matter. I need to write. I’m not writing myself into fame or fortune. I’m not writing to be the next Hemingway, Shakespeare or Gaiman. I’m writing because if I don’t, I begin to unravel.

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    If I asked most people, “Why you haven’t joined an industry group or trade association,” I’m certain I’d hear the same answer from 99% of them. I’m just too busy.

    Join an Organization

    We’re all busy, and we are cramming more and more into an already jammed workday. But what if I told you the potential benefits that far outweigh the extra time you’d put in? What if I said those benefits could help you use your time more effectively and actually help you build your business?

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  • Friday, December 5th, 2014

  • Take the Stairs.

    Burn calories instead of electricity! Unless you work 30 floors up, try to avoid elevators and escalators. Simply taking the stairs to and from your office every time you arrive and leave can have a positive impact on your activity level. You can even use the stairs in your office as a convenient way to work out. If you have a few minutes, walk up a few flights and then back to your office.

    Beat the Seat Challenege


  • Thursday, December 4th, 2014

  • Rethink your office.

    Standing desks keep employees on their feet and off their seat. But if you’re like 99% of the world and don’t yet have a standing desk, try to get on your feet as much as possible. Every morning, make it a point to stand when you read your emails. Don’t roll your chair around your office to get to your filing cabinets; use that time to stand up and move. When you take a phone call, use that time to walk around the office. Small changes, practiced consistently over a long period of time, can pay of big time.

    Standing Desk


  • Wednesday, December 3rd, 2014

  • Have a ball.

    Sitting on a stability ball, instead of an office chair, can be an effective way to combat sitting disease. You’ll recruit more of your muscles to maintain your balance. This increased muscle engagement can strengthen your core muscles and even increase your caloric burn.

    Stability Ball at Desk