Archive for the ‘ Teamwork ’ Category

  • Wednesday, July 8th, 2015

  • Summer Doldrums

    If you’re like me, the mid-summer period can be challenging in business. Client and staff vacations, warm weather & abundant sunshine, and a general “I’d rather be doing something outside” mentality all compete for your attention and get in the way of getting things done.

    What’s a business professional to do?

    summertime blues


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    There is a saying in Taoism: “The shape changes, but not the form.”

    Marketing to millennials is challenging, but in no way impossible. Many companies have already found success—and even significant growth—because they were able to connect with this up and coming market. Millennials may be youthful, but they are still people with hopes, desires and dreams. They want to interact with you. They want to customize your products. They will do their research and they will hold you accountable.

    Millennial Marketing

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  • Monday, July 28th, 2014

  • Here I Come to Save the Day!

    You know the stories about every day heroes, invariably mixed between the headlines of this crisis or that. Stories that serve to uplift, inspire and give us hope reminding us that there is a great deal of good left in this world. Most of my heroes don’t make the headlines, but they are still remarkable to me. Those who put it on the line and say “Yes, I can” when others simply bow out become my heroes.

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    A few months back I attended a BMA-Milwaukee roundtable discussion of corporate and agency marketers. One of the discussion topics I thought was particularly interesting was about agency collaboration. The corporate marketers on the panel commented on hiring multiple firms for different things and expected them to work in conjunction for the best interests of the brands they serve. As one might expect, there were some concerns expressed by the agency leaders on the panel.

    Although we see evidence to suggest that interest in specialized, tactical agencies is turning back to a preference for full-service capabilities, it stands to reason corporate marketers will still believe there is a need to divide tactical responsibilities or brand assignments among a team of agency partners. That is their prerogative, but let’s make no mistake … no agency owner likes to see money going to another firm and no agency completely trusts their competitor. What’s a corporate marketer to do? (more…)

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  • Tuesday, May 1st, 2012

  • Hey man, great pitch

    We’re coming off a really great pitch for a brand campaign. Maybe I’m just caught up in the after-glow of it all, but it has me thinking about what exactly makes for a good pitch. It’s definitely about the satisfaction of working hard as a team to pull everything together – each doing their part to bulletproof the recommendations. We did the research to understand audience concerns and looked at competitor positioning/messaging, so we know our ideas will resonate and differentiate. And of course it’s a total rush presenting the ideas we’ve put our hearts and souls into, hoping our soon-to-be new client loves our work as much as we do. 

    The other necessary ingredient is a really solid and thorough brief from the client (which we definitely had). When our client is open and transparent about their strategic objectives, needs and desires, and shares what they know, our creative really sings. Everyone leaves the table knowing that we hit the mark and this is going to be a great partnership.

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    An architectural and engineering wonder, the Great Pyramid at Giza is believed to be built over a 20-year period concluding around 2560 BC. Its foundation covers 13.6 acres. Initially 480.6 ft tall, the Great Pyramid was the tallest man-made structure in the world for over 3,800 years, the longest period of time ever held for such a record. (more…)

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  • Thursday, August 18th, 2011

  • Let’s do the Marshmallow Challenge!

    I facilitated The Marshmallow Challenge with our team last week as part of our agency’s monthly lunch and learn meetings. The Challenge is a good team-building exercise that encourages collaboration and creativity, at the same time teaching the importance of prototyping and not making false assumptions. It doesn’t take much time or too many resources. In fact, all you need are:

    • 20 uncooked spaghetti sticks

    • 1 marshmallow

    • 1 meter of string

    • 1 meter of tape

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  • Monday, May 16th, 2011

  • Go team!

    I just finished up back-to-back focus group meetings in Toronto and New York City, and have two more coming up in San Francisco and London in the coming weeks. I love getting the chance to get in front of our clients’ audiences to get their firsthand insights into products and what’s important to them. This has been a fun and productive trip. (more…)

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  • Tuesday, July 6th, 2010

  • Lessons from the green

    Team photo

    2010 BMA Golf Outing. From left to right: Judson Luke, Karen Enriquez-Wagner, Dean LePoidevin and Jim Doll.

    As a follow-up to my previous blog, I have now officially played my first game of golf. A few lessons learned:

    1. Golf is harder than it looks. Even with a driver, or what I refer to as the “big club,” it’s still hard hitting that little white ball. And that ball looks a lot smaller up-close!
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