I came across an interesting article about brands and would like to share it. It seems that in recent years consumers have been more open to trying the products and services of new, untested brands than ever before. The major reasons for this increasing trend comes from very different factors. One is a desire to try the newest and latest, under the assumption that it will be more focused on what the buyer wants. Another factor has to do with brand trust – which is historically low for established brands. New brands now have several ways to generate instant trust.
As a marketer, it makes sense to understand this shift in consumer behavior and incorporate some of these factors in my strategy to keep my brand fresh and relevant to my target audience. Read more here.