By Gregg Kerttula for our 15 Ways to Build Your B2B Brand in 2015 blog series
I think the CSI theme song performed by one of the most influential rock bands, The Who, poses the question best:
“Who are you? I really wanna know…
Tell me, who are you? ‘Cause I really wanna know!”
Rockin’ tune… daunting proposition, especially when aimed directly at your brand.
Who is your brand? What characteristics does it embody? How does it engage with your audience? How does it wish to be perceived and received? Marty Neumeier, Director of Transformation for Liquid Agency, says it well; “A brand is not what you say it is. It’s what they say it is.” With this in mind, you’d best get your story straight. (more…)