Archive for the ‘ Strategy ’ Category

Instagram is a great way to connect with a young, tech-savvy audience… but how can you get that audience discover you? Here are six quick and easy steps for gaining Insta-followers:

Improve Your Instagram Profile

1. Start at home. Get your people involved. Here’s what you’ll need to ask them to include:
-Instagram handle must appear on all of your brochures, flyers and business cards
-Hyperlink in your e-newsletters and ask those readers to start following you on Instagram.

2. Start a conversation. Like and comment on the photos of your existing followers. Interact with other Instagram users by following, commenting and “liking” their photos. It’ll bring extra attention to your account and help you gain followers.

3. Explore what’s trending. Increase engagement by using popular, trending hashtags. When you find some that are applicable to your business or brand, use them in your own posts. This is a great way to reach outside of your existing followers and connect with Instagram users around the world.

4. @mention followers. To “@mention” someone, you type @ followed by the username in a caption or comment ex: @LePoidevinMarketing
When you publish your photo, every Instagram user mentioned in the post becomes clickable. The user is notified they were tagged, and the tagged name leads your followers to that Instagram page. Showing interest or appreciation increases engagement with that follower and connects you to their followers.

5. Share exclusive content. Reserve certain photos and graphics for Instagram followers that aren’t posted on Facebook, Twitter or other social media accounts. This makes your Instagram followers feel special and keeps them checking back for more.

6. Run a contest. Running a contest can help you quickly expand your reach:
-“Like to Win” contest: Simply ask for Instagram users to “like” an update.
-“Hashtag User Generated Content” contest: Create a contest-specific hashtag and ask participants to enter by sharing a photo or video using the contest’s hashtag.

Follow this plan, you’ll get Insta-likes and… eventually…you might be Insta-famous!



I’m sure you’ve heard plenty of stories this past week on the case of the missing cat: The ‘Milwaukee Lion’ phenomenon. This mysterious and elusive mountain lion has dominated local media, as well social media. The hashtag #MKElion has been trending on Twitter. So it shouldn’t be a big surprise that the Lion is even detailing its adventures throughout Milwaukee on its own Twitter account — @milwaukee_lion.

Milwaukee Lion Twitter
As someone who spends a lot of time on social media, I thought I would examine this popular account to show B2B marketers just how important timing and social trending is.

Last Tuesday, at 4 p.m., the Milwaukee Lion had more than 400 followers, less than a week later — 2,196 followers. Of course we wanted to get in on the fun too when we first saw this trending account. What did we do? We created our own account to help us prove a social media point, and the Milwaukee Cougar was born.

The Milwaukee Lion account lacked a clear social media strategy. The owner wasn’t using optimized hashtags, and punctuation (yes, important even on Twitter), was far from correct. Additionally, I thought the Tweets were rather bland and simply lacked entertainment value — a very important element, especially considering the nature of this event.

Milwaukee_Lion_Twitter_Account Cougar

We decided to use a sound social media strategy to gain followers on our newly created Milwaukee Cougar account.
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  • Wednesday, July 8th, 2015

  • Summer Doldrums

    If you’re like me, the mid-summer period can be challenging in business. Client and staff vacations, warm weather & abundant sunshine, and a general “I’d rather be doing something outside” mentality all compete for your attention and get in the way of getting things done.

    What’s a business professional to do?

    summertime blues


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    There is a saying in Taoism: “The shape changes, but not the form.”

    Marketing to millennials is challenging, but in no way impossible. Many companies have already found success—and even significant growth—because they were able to connect with this up and coming market. Millennials may be youthful, but they are still people with hopes, desires and dreams. They want to interact with you. They want to customize your products. They will do their research and they will hold you accountable.

    Millennial Marketing

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    If you think it’ll be another 10 or 15 years before we see Millennials influencing B2B buying decisions… think again! They’re now the biggest generational group researching B2B products for potential purchase. It’s time to reevaluate how we communicate with decision makers on the purchase path!  AdAge recently posted, “millennial influence within b-to-b buying decision groups is growing rapidly, according to a new study by Google and the research house Millward Brown Digital.

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    Identify Your Archetype

    By Gregg Kerttula for our 15 Ways to Build Your B2B Brand in 2015 blog series

    I think the CSI theme song performed by one of the most influential rock bands, The Who, poses the question best:

    “Who are you? I really wanna know…
    Tell me, who are you? ‘Cause I really wanna know!”

    Rockin’ tune… daunting proposition, especially when aimed directly at your brand.

    Who is your brand? What characteristics does it embody? How does it engage with your audience? How does it wish to be perceived and received? Marty Neumeier, Director of Transformation for Liquid Agency, says it well; “A brand is not what you say it is. It’s what they say it is.” With this in mind, you’d best get your story straight. (more…)

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    Focus on Social Media

    By Jenny Kosek for our 15 Ways to Build Your B2B Brand in 2015 blog series

    By now, 84% or more of B2B marketers use some form of social media in their marketing efforts. Yet studies suggest social media usage rates for industrial companies are much lower: a Belgian study found that only 26.7% of industrial companies in that country used social media in their efforts. If you google “B2B social media” you’ll find a lot of e-books, inspiring articles, and success stories from B2Bs that are just rocking their efforts and swimming in leads…or so it would seem. In my experience, most B2Bs are still struggling to connect the dots between social media, their products or services, clear strategy, and measurable success.

    In the past year, I’ve worked with B2Bs who all seem to be facing the same challenges with social media, and the challenge is summarized simply: what the heck do we do with it? (more…)

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    Build Your B2B Brand by Refreshing Your Website

    By Michael Isaacson for our 15 Ways to Build Your B2B Brand in 2015 blog series

    84% of all prospective customers check out a firm’s web site before they decide to do business. For a lot of businesses, it’s how they make their first impression with B2B buyers.

    Now picture yourself at the last trade show you attended. Did you make a mad rush for the people who put up the exact same booth, show the exact same products, and give away the exact same key chains year after year? Or… did you check out booths that drew you in with an intriguing message, invited an honest conversation, or offered something of real value?

    It’s time to treat your website the same way you would treat your trade show booth. Here are some things to keep in mind: (more…)

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    15 Ways to Build Your Brand in 2015 Blog Series
    What are your goals for your brand in 2015? Whether you made some strict New Year’s resolutions or have found yourself a bit behind in getting organized for the year, we can help. LePoidevin’s Merge blog is excited to launch our first blog series of 2015, 15 Ways to Build Your B2B Brand in 2015. 15 Ways is the first of several series we’ll share this year that will inspire, motivate, and energize your B2B marketing this year.

    Written by our diverse team of marketing heroes, each 15 Ways blog post will offer creative and unique perspectives on putting PR and marketing tactics to practical use to strengthen your brand. Rely on the blog series to clear the clutter and provide actionable insights on the latest B2B marketing trends, research, and strategies – and how they can work for you. (more…)

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  • Tuesday, October 28th, 2014

  • Have You Checked Your Lists Lately?

    Prospect lists. Sales Leads. Whatever you call them, most businesses have them and it’s important to keep them up-to-date and as accurate as possible if you want your marketing materials to reach their intended targets. Whether you’ve purchased your prospect list(s) or hand-picked your prospects these lists have a tendency to become less accurate over time, so stay on top of them.

    Show me the Leads

    The first thing I do when I’m working with a new list is to make sure that things are spelled correctly and that addresses, emails, etc. are as accurate as possible. We’ve all gotten that bulk mailer at home with our name completely butchered, right? Don’t do that to your prospects. Show them that you care enough to spell their name correctly!
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