Prospect lists. Sales Leads. Whatever you call them, most businesses have them and it’s important to keep them up-to-date and as accurate as possible if you want your marketing materials to reach their intended targets. Whether you’ve purchased your prospect list(s) or hand-picked your prospects these lists have a tendency to become less accurate over time, so stay on top of them.
The first thing I do when I’m working with a new list is to make sure that things are spelled correctly and that addresses, emails, etc. are as accurate as possible. We’ve all gotten that bulk mailer at home with our name completely butchered, right? Don’t do that to your prospects. Show them that you care enough to spell their name correctly!