Archive for the ‘ Marketing ’ Category

  • Tuesday, September 22nd, 2015

  • 3 B2B Social Media Management Tools We Love

    B2B marketers have come a long way recognizing the importance of social media for reaching their goals. And as B2B marketers, we like to make our work more efficient and more effective. That’s exactly where social media management tools come in: They help you manage all of your different B2B social media accounts, provide you with statistics and more.

    Social Media Management Tools

     
    As hundreds of these exist, it’s easy to get wrapped up in all the possibilities, so here’s a quick roundup of our favorites:

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    Instagram is a great way to connect with a young, tech-savvy audience… but how can you get that audience discover you? Here are six quick and easy steps for gaining Insta-followers:

    Improve Your Instagram Profile

    1. Start at home. Get your people involved. Here’s what you’ll need to ask them to include:
    -Instagram handle must appear on all of your brochures, flyers and business cards
    -Hyperlink in your e-newsletters and ask those readers to start following you on Instagram.

    2. Start a conversation. Like and comment on the photos of your existing followers. Interact with other Instagram users by following, commenting and “liking” their photos. It’ll bring extra attention to your account and help you gain followers.

    3. Explore what’s trending. Increase engagement by using popular, trending hashtags. When you find some that are applicable to your business or brand, use them in your own posts. This is a great way to reach outside of your existing followers and connect with Instagram users around the world.

    4. @mention followers. To “@mention” someone, you type @ followed by the username in a caption or comment ex: @LePoidevinMarketing
    When you publish your photo, every Instagram user mentioned in the post becomes clickable. The user is notified they were tagged, and the tagged name leads your followers to that Instagram page. Showing interest or appreciation increases engagement with that follower and connects you to their followers.

    5. Share exclusive content. Reserve certain photos and graphics for Instagram followers that aren’t posted on Facebook, Twitter or other social media accounts. This makes your Instagram followers feel special and keeps them checking back for more.

    6. Run a contest. Running a contest can help you quickly expand your reach:
    -“Like to Win” contest: Simply ask for Instagram users to “like” an update.
    -“Hashtag User Generated Content” contest: Create a contest-specific hashtag and ask participants to enter by sharing a photo or video using the contest’s hashtag.

    Follow this plan, you’ll get Insta-likes and… eventually…you might be Insta-famous!



    I’m sure you’ve heard plenty of stories this past week on the case of the missing cat: The ‘Milwaukee Lion’ phenomenon. This mysterious and elusive mountain lion has dominated local media, as well social media. The hashtag #MKElion has been trending on Twitter. So it shouldn’t be a big surprise that the Lion is even detailing its adventures throughout Milwaukee on its own Twitter account — @milwaukee_lion.

    Milwaukee Lion Twitter
    As someone who spends a lot of time on social media, I thought I would examine this popular account to show B2B marketers just how important timing and social trending is.

    Last Tuesday, at 4 p.m., the Milwaukee Lion had more than 400 followers, less than a week later — 2,196 followers. Of course we wanted to get in on the fun too when we first saw this trending account. What did we do? We created our own account to help us prove a social media point, and the Milwaukee Cougar was born.

    The Milwaukee Lion account lacked a clear social media strategy. The owner wasn’t using optimized hashtags, and punctuation (yes, important even on Twitter), was far from correct. Additionally, I thought the Tweets were rather bland and simply lacked entertainment value — a very important element, especially considering the nature of this event.

    Milwaukee_Lion_Twitter_Account Cougar

    We decided to use a sound social media strategy to gain followers on our newly created Milwaukee Cougar account.
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  • Wednesday, July 8th, 2015

  • Summer Doldrums

    If you’re like me, the mid-summer period can be challenging in business. Client and staff vacations, warm weather & abundant sunshine, and a general “I’d rather be doing something outside” mentality all compete for your attention and get in the way of getting things done.

    What’s a business professional to do?

    summertime blues


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    There is a saying in Taoism: “The shape changes, but not the form.”

    Marketing to millennials is challenging, but in no way impossible. Many companies have already found success—and even significant growth—because they were able to connect with this up and coming market. Millennials may be youthful, but they are still people with hopes, desires and dreams. They want to interact with you. They want to customize your products. They will do their research and they will hold you accountable.

    Millennial Marketing

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    What can I tell you about marketing to Millennials that you haven’t already heard, read or researched?

    Here’s what we know: This is a generation that grew up on a steady diet of radical change. Not the kind of slow-rolling progression from the industrial revolution on, or even the 50’s revolution of a throw-away consumable culture. No, millennials have witnessed lightning fast advancements in technology, upheavals of traditional social thought, education and economic infrastructure failings.

    Millennial Marketing

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    News flash! Just because your website has a mobile responsive design doesn’t automatically mean people will respond to it.

    As we move into new mobile platforms, there’s a lot of value in exploring what worked in the heyday of traditional direct mail advertising. David Ogilvy said direct mail was “first love and secret weapon.” The principles that made his direct mail campaigns successful can help all of us develop great mobile marketing content.

    Let’s look at what he said:

    “Tidy, well organized layouts actually increase coupon returns.”

    DAVID OGILVY

    Mobile readers view content differently than they did on a computer screen. We need to rethink how we approach graphic design when presenting mobile content.
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    It all starts in our formative educational settings. As the world reinvented itself post WWII, technology, industry and the concept of white collared work became highly valued with the general public. The benchmark and bottom line meant making money—as much as possible. Career paths that swelled the ranks of white collar work became the #1 desire and priority. While I could begin my 100,000 word dissertation here, I’ll sum it up instead: careers that were directly related to this new societal focus prospered, while those that weren’t so obvious in their monetary value, suffered.

    English, along with all humanities studies, skilled trades and other non-white collar types of work were pushed to the side, while a fast-track career path quickly came to dominate the overarching mentality of entire generations that developed different belief and value structures. In time, anything intellectual that wasn’t math or science related became seen as frivolous, and antiquated—a remnant of an archaic past that had no place in the world of the future.

    Writing Quotes


    So what then, does the English major offer to the workforce that other areas of study do not?
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    If you’re anything like me, you love writing. In fact, you need to. Writing offers you insight into the inner world of your mind—chaotic thoughts and all. Allowing you to see through the emotional storm, writing provides a foundation where we can begin to organize and understand that internal struggle we all face. Acting as a tether, writing gives us the chance to explore as deeply as we care to delve—or fear to.

    And honestly, the act of writing has the potential to make us better people.

    Writing for Marketing

    That pretty much sums it up—I don’t even have a choice in the matter. I need to write. I’m not writing myself into fame or fortune. I’m not writing to be the next Hemingway, Shakespeare or Gaiman. I’m writing because if I don’t, I begin to unravel.
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    If you think it’ll be another 10 or 15 years before we see Millennials influencing B2B buying decisions… think again! They’re now the biggest generational group researching B2B products for potential purchase. It’s time to reevaluate how we communicate with decision makers on the purchase path!  AdAge recently posted, “millennial influence within b-to-b buying decision groups is growing rapidly, according to a new study by Google and the research house Millward Brown Digital.

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