Archive for the ‘ Inspiration ’ Category

Instagram is a great way to connect with a young, tech-savvy audience… but how can you get that audience discover you? Here are six quick and easy steps for gaining Insta-followers:

Improve Your Instagram Profile

1. Start at home. Get your people involved. Here’s what you’ll need to ask them to include:
-Instagram handle must appear on all of your brochures, flyers and business cards
-Hyperlink in your e-newsletters and ask those readers to start following you on Instagram.

2. Start a conversation. Like and comment on the photos of your existing followers. Interact with other Instagram users by following, commenting and “liking” their photos. It’ll bring extra attention to your account and help you gain followers.

3. Explore what’s trending. Increase engagement by using popular, trending hashtags. When you find some that are applicable to your business or brand, use them in your own posts. This is a great way to reach outside of your existing followers and connect with Instagram users around the world.

4. @mention followers. To “@mention” someone, you type @ followed by the username in a caption or comment ex: @LePoidevinMarketing
When you publish your photo, every Instagram user mentioned in the post becomes clickable. The user is notified they were tagged, and the tagged name leads your followers to that Instagram page. Showing interest or appreciation increases engagement with that follower and connects you to their followers.

5. Share exclusive content. Reserve certain photos and graphics for Instagram followers that aren’t posted on Facebook, Twitter or other social media accounts. This makes your Instagram followers feel special and keeps them checking back for more.

6. Run a contest. Running a contest can help you quickly expand your reach:
-“Like to Win” contest: Simply ask for Instagram users to “like” an update.
-“Hashtag User Generated Content” contest: Create a contest-specific hashtag and ask participants to enter by sharing a photo or video using the contest’s hashtag.

Follow this plan, you’ll get Insta-likes and… eventually…you might be Insta-famous!


There is a saying in Taoism: “The shape changes, but not the form.”

Marketing to millennials is challenging, but in no way impossible. Many companies have already found success—and even significant growth—because they were able to connect with this up and coming market. Millennials may be youthful, but they are still people with hopes, desires and dreams. They want to interact with you. They want to customize your products. They will do their research and they will hold you accountable.

Millennial Marketing


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What can I tell you about marketing to Millennials that you haven’t already heard, read or researched?

Here’s what we know: This is a generation that grew up on a steady diet of radical change. Not the kind of slow-rolling progression from the industrial revolution on, or even the 50’s revolution of a throw-away consumable culture. No, millennials have witnessed lightning fast advancements in technology, upheavals of traditional social thought, education and economic infrastructure failings.

Millennial Marketing


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News flash! Just because your website has a mobile responsive design doesn’t automatically mean people will respond to it.

As we move into new mobile platforms, there’s a lot of value in exploring what worked in the heyday of traditional direct mail advertising. David Ogilvy said direct mail was “first love and secret weapon.” The principles that made his direct mail campaigns successful can help all of us develop great mobile marketing content.

Let’s look at what he said:

“Tidy, well organized layouts actually increase coupon returns.”


Mobile readers view content differently than they did on a computer screen. We need to rethink how we approach graphic design when presenting mobile content.

Creativity is the fastest, easiest and least expensive way to bring added value to your brand, product or service. Fortunately, your next creative breakthrough can be just as fast, easy and inexpensive.

Great writers and artists included walks into their daily creative practice. These walks provided insight and inspiration, and often served as the cure for writers block. Henry David Thoreau’s approach to the art of writing is more relevant than ever…

“How vain it is to sit down to write when you have not stood up to live! Methinks that the moment my legs begin to move my thoughts begin to flow–as if I had given vent to the stream at the lower end and consequently new fountains flowed into it at the upper. A thousand rills which have their rise in the sources of thought–burst forth and fertilize my brain. . . . Only while we are in action is the circulation perfect. The writing which consists with habitual sitting is mechanical wooden dull to read.”
(A Year in Thoreau’s Journal, August 19, 1851)

A recent report from Stanford University confirms what writers like Thoreau have know for centuries… walking boosts creative inspiration and increases creative output.

So if you feel like you need a creative boost, here’s my suggestion:

Step 1. Click the link and print out the story on “walking vs. sitting.”

Step 2. Walk to your printer to retrieve the story.

Step 3. Fold up the story, put it in your pocket and keep walking!

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  • Tuesday, March 11th, 2014

  • What are you wearing?

    Does your staff complain when they’re asked to don their corporate apparel? Do they find it uncomfortable, unflattering, faded and dated? Does your apparel accurately reflect your corporate culture?  If not, then maybe it’s time for an upgrade! Here are some things to consider: (more…)

  • Thursday, November 7th, 2013

  • 15 inspiring design quotes to inspire you


    Our friends at Glow New Media have compiled this handy infographic to inspire designers who might be “stuck in a creative cul de sac.”

    The infographic features a selection of quotes from some of the greatest designers of all time, including Von R. Glitschka, David Ogilvy, Marissa Mayer, Oliver Reichenstein, Paul Rand, Milton Glaser, Albert Einstein, Alex King, Frank Lloyd Wright, Andy Warhol, Tanner Christensen, Joe Sparano, Douglas Adams and Ellen Lupton.

    My favorite quote from the collection: Design is the silent ambassador of your brand. – Paul Rand

    Real wisdom, from some of the world’s greatest designers. Enjoy, then go and create great work!

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    “Why settle for casual flirtation when looking for a long-lasting relationship? Finding the perfect match is easy if you know the rules. Meet Your Type will help you overcome common obstacles, and keep your heart thumping for your one true love: typography.”

    That’s simply the introduction to Meet Your Type: A Field Guide to Love & Typography, a free PDF-based e-book from the Font Shop.

    Meet Your Type is a beautifully designed primer on the subject of typography, why we choose typefaces (aka “fonts”) for different types of messages, and why typeface choice is essential to effective communication. Even if you already know everything to be found in Meet Your Type, it’s a fabulous and engaging read to give to clients to help them make sense of your refusal to set the entire brochure in Comic Sans.

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  • Friday, December 21st, 2012

  • The Futura Gold

    The Futura Gold is an animated video adventure series created by Chris Gavin where everything is made from glyphs in the Futura typeface. Watch the Futura come alive!

    To keep up with future episodes and learn more about Chris Gavin’s work, check out his blog and the Futura Facebook page.

  • Wednesday, December 5th, 2012

  • Air Force Airlines – the only way to fly

    You hear time and again how miserable the whole experience of commercial air travel has become. Granted, at times it can be taxing, even for the most seasoned traveler. But next time you find yourself taking to the air – consider this…

    Once a month I leave a few hours early from here on a Friday to go catch my flight to North Carolina. This has been my monthly routine ever since my Air Force Reserve unit relocated down south five years ago.

    I tell people I fly down there on one of my unit’s C-130 Hercules – a four-engine turboprop that’s low on luxuries but high on ambience…of an unfinished basement that is. So what’s it like to fly in one of these gray cargo planes? (more…)

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