Archive for the ‘ Current Events ’ Category

Instagram is a great way to connect with a young, tech-savvy audience… but how can you get that audience discover you? Here are six quick and easy steps for gaining Insta-followers:

Improve Your Instagram Profile

1. Start at home. Get your people involved. Here’s what you’ll need to ask them to include:
-Instagram handle must appear on all of your brochures, flyers and business cards
-Hyperlink in your e-newsletters and ask those readers to start following you on Instagram.

2. Start a conversation. Like and comment on the photos of your existing followers. Interact with other Instagram users by following, commenting and “liking” their photos. It’ll bring extra attention to your account and help you gain followers.

3. Explore what’s trending. Increase engagement by using popular, trending hashtags. When you find some that are applicable to your business or brand, use them in your own posts. This is a great way to reach outside of your existing followers and connect with Instagram users around the world.

4. @mention followers. To “@mention” someone, you type @ followed by the username in a caption or comment ex: @LePoidevinMarketing
When you publish your photo, every Instagram user mentioned in the post becomes clickable. The user is notified they were tagged, and the tagged name leads your followers to that Instagram page. Showing interest or appreciation increases engagement with that follower and connects you to their followers.

5. Share exclusive content. Reserve certain photos and graphics for Instagram followers that aren’t posted on Facebook, Twitter or other social media accounts. This makes your Instagram followers feel special and keeps them checking back for more.

6. Run a contest. Running a contest can help you quickly expand your reach:
-“Like to Win” contest: Simply ask for Instagram users to “like” an update.
-“Hashtag User Generated Content” contest: Create a contest-specific hashtag and ask participants to enter by sharing a photo or video using the contest’s hashtag.

Follow this plan, you’ll get Insta-likes and… eventually…you might be Insta-famous!

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  • Tuesday, February 4th, 2014

  • Demographics…and Millennials

    I have been a student of demographics for more than 30 years.  As one of the first subscribers to Demographics Magazine, I consumed each and every issue as I found the topic extremely interesting and applicable to the work I did for my clients.

    Recently, I ran across a blog from Bob Hoffman, the self-described Ad Contrarian, entitled Everything You Need to Know About Millennials. In it he takes a rather, well, contrarian view of this much-maligned, yet highly targeted generation.

    As a father of two Millennials, I can’t say I agree with every point made, but this blog – and many of his other writings – are quite humorous and thought provoking.  Trust you’ll feel the same way.  Enjoy.



    We’ve all heard them for years now, but nobody seems to have an answer to the following questions.  Where has journalistic integrity gone in America?  Where is the balanced approach that every true disciple of journalism must take to report both sides of the story?  What’s happened to reporting the truth, and letting the viewer/listener make up their own mind?

    And news reporting just gets more unbelievable and unbalanced as the months drag on. (more…)

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    Chances are you didn’t see Milwaukee County Sheriff David Clarke on Piers Morgan Tonight last night, as virtually nobody watches Piers Morgan these days. But if by chance you did, you saw Clarke follow his media training perfectly, specifically by maintaining his composure and not taking the bait laid out by Morgan.

    Throughout the interview Morgan kept prodding Clarke, trying to put words in his mouth and constantly talking over him. To his credit, Clarke stayed on message and tried to explain his position calmly with back-and-forth dialogue, but doing that with Morgan these days is a challenge in itself. To me, Morgan comes off as arrogant as he really had no intention of debating the issue of what Clarke actually said in the public service announcement. Rather, he accused Clarke of sensationalizing the ad by using a Hollywood voice to scare people, interrupting him and pushing his anti-gun agenda.

    From a performance standpoint, how do you think Clarke did dealing with this hostile interviewer? What do you think about Morgan’s performance and his style of questioning?

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    Every college student that decides to pursue a career in public relations takes courses in crisis management. Some situations, though, you just can’t prepare for. In fact, when I was in school, I don’t think “catfishing” even existed.

    So, what do you do in a situation like this? It’s all over the sports news. An inspirational love story of Notre Dame linebacker, Manti Te’o, who loses his girlfriend and grandmother in a six hour span of time and goes on to lead his team to a dramatic victory. All of America is inspired. Only to find out that the girlfriend was a hoax. She never existed. The Notre Dame athletic department was quick to make a public statement, backing their star player, but was that the right move?

    If after further investigation, they find out he was in on the scam, how do you recover the tarnishing of your brand? Or does this make for good guerilla marketing – showcasing your university on every social media site, webcast, newscast in the nation?

    Things are developing on an hourly basis for this story – how would you react?

      | Comments Off on A public relations nightmare or triumph?


  • Thursday, January 17th, 2013

  • These 2013 trends are nothing to bark at

    Dvm360 put together a list of top trends they predict in 2013 for the animal health industry. They summed it up in three key points noted below – good information to continue to stay mindful of. You can read the entire story at dvm360.com.

     1.    The rise of the almighty pet owners: they’re more knowledgeable, influential and demanding than ever before.

    • Spending on pets is at an all-time high: almost $53 billion in 2012, according to an estimate by the American Pet Products Association.

    Veterinarians who succeed will figure out innovative ways to reclaim their role as the primary expert in all areas of their clients’ pet healthcare needs.

     2.    An increasingly digital world: increased use of mobile technology in the exam room.

    • Exam rooms in 2013 will be chock-full of tablets, phones and clients getting information in new, innovative ways.

     3.    The search for balance: The next generation of veterinarians says… “We can be successful and have a life!”

    • Seventy percent of respondents said they did not aspire to own a practice. The era of being on call 24 hours a day, ready to jump into action, may be over.


  • Wednesday, December 5th, 2012

  • Air Force Airlines – the only way to fly

    You hear time and again how miserable the whole experience of commercial air travel has become. Granted, at times it can be taxing, even for the most seasoned traveler. But next time you find yourself taking to the air – consider this…

    Once a month I leave a few hours early from here on a Friday to go catch my flight to North Carolina. This has been my monthly routine ever since my Air Force Reserve unit relocated down south five years ago.

    I tell people I fly down there on one of my unit’s C-130 Hercules – a four-engine turboprop that’s low on luxuries but high on ambience…of an unfinished basement that is. So what’s it like to fly in one of these gray cargo planes? (more…)

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    Just about everyone is using Facebook and Twitter to connect with customers and clients online. Instagram and Pinterest are definitely great ways to up the interaction ante.

    Instagram is an app that allows users to take and edit photos with their smart phones and share them on Facebook as well as Twitter, Foursquare and other social networks.

    Pinterest works like a digital bulletin board where users can create and manage theme-based image collections. Ultimately, the tool is used to connect with others through shared interests.

    1stwebdesigner.com gives more detailed descriptions of Instagram and Pinterest and their relevance to brand interaction. They also offer a great “how to” guide for properly using Instagram and Pinterest as business applications within the social media context.

    As with all social media outlets, it’s recommended that you have a strategic plan in place for content creation and posting.

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  • Thursday, November 1st, 2012

  • Woops

    Trying to capitalize on current events for marketing can either be a success or not so much. Check out an ad for a national retailer that I classify as an “epic fail”.



    Creativepro.com brings us another great free for all: Halloween Edition from Pariah Burke.

    Thanks to Pariah for creating three whole lightboxes filled with ghoulish delights and other creepy crawlies at stock.xchng, which, incidentally is a community-based free stock site filled with tons of free high res stock images. Treat indeed.

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