Archive for the ‘ Crisis Management ’ Category

Every college student that decides to pursue a career in public relations takes courses in crisis management. Some situations, though, you just can’t prepare for. In fact, when I was in school, I don’t think “catfishing” even existed.

So, what do you do in a situation like this? It’s all over the sports news. An inspirational love story of Notre Dame linebacker, Manti Te’o, who loses his girlfriend and grandmother in a six hour span of time and goes on to lead his team to a dramatic victory. All of America is inspired. Only to find out that the girlfriend was a hoax. She never existed. The Notre Dame athletic department was quick to make a public statement, backing their star player, but was that the right move?

If after further investigation, they find out he was in on the scam, how do you recover the tarnishing of your brand? Or does this make for good guerilla marketing – showcasing your university on every social media site, webcast, newscast in the nation?

Things are developing on an hourly basis for this story – how would you react?

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  • Wednesday, September 28th, 2011

  • Managing a social media crisis

    Crisis management is one of the main concerns of any business involved in social media. Jeremiah Owyang, an industry analyst with Altimeter Group, has published a great report about the preemptive crises management strategy “advanced” companies are using to minimize or avert a public crisis.

    View more documents from Jeremiah Owyang

    Owyang also links to A Chronology of Brands that Got Punked by Social Media, highlighting the social media crises that spurred the research project, as well as the Forrester Groundswell Awards, highlighting excellent and effective use of social technologies to advance an organizational or corporate goal.

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    Air traffic controller

    Police officer

    Our military fighting in Iraq and Afghanistan

    These are three occupations I would consider to be fairly stressful – more stressful than my job as a public relations executive. Don’t get me wrong, the job certainly does have its loosen-the-collar moments when things do get hectic in the world of B2B PR. But in general I think most people would rate the three occupations listed above as high stress for all the obvious reasons. (more…)

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  • Friday, June 18th, 2010

  • Media training: Always a good idea

    TNT announcer and former NBA player Charles Barkley can say can't.

    On the heels of controversial comments made by BP CEO Tony Hayward about the ocean essentially repairing itself and that he’d like everything in his life to be normal again, company chairman Carl-Henric Svanberg leapt into the void… to make things better. He promptly made them worse by mentioning that BP cares about “the small people” injured by the oil gusher in the Gulf of Mexico.

    Do these two executives not have a legion of PR folks? (more…)

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