How many fewer new homes will be built in 2011 vs. the peak in 2006? It’s hard to know for sure, but it is clear it will be considerably less. This makes every single new project a critical opportunity. U.S. new housing starts are just one example of how the economic pie has gotten smaller for many industries.


The old adage “out of sight is out of mind” has never been more true. Many companies went “dark” with their marketing programs during this recession and many of these are likely to have lost a large amount of top-of-mind awareness with their potential customers.  (more…)

    | Comments Off on Getting a bigger piece of the shrinking cake