Archive for the ‘ Communications ’ Category

  • Monday, August 17th, 2015

  • First Impressions

    First of all, as this is my debut blog, I’d like to introduce myself: My name is Katja Huber and I am the newest marketing intern here at LePoidevin. For the next two months I will hopefully learn about everything there is to learn in marketing and experience life and work at a marketing agency.

    As you may be able to tell by my name, I’m not an American. I live and study in Aachen, Germany. So when I first arrived in the U.S. about two weeks ago, I was able to visit New York, Philadelphia, Washington, Chicago and finally Milwaukee, I was lucky to see a lot of great new things in a rather short time.

    My first impression of the U.S.: Everything is bigger. Houses, cars, malls, desserts (definitely, not complaining).

    Katja with Dessert

    (more…)

    Share


    Instagram is a great way to connect with a young, tech-savvy audience… but how can you get that audience discover you? Here are six quick and easy steps for gaining Insta-followers:

    Improve Your Instagram Profile

    1. Start at home. Get your people involved. Here’s what you’ll need to ask them to include:
    -Instagram handle must appear on all of your brochures, flyers and business cards
    -Hyperlink in your e-newsletters and ask those readers to start following you on Instagram.

    2. Start a conversation. Like and comment on the photos of your existing followers. Interact with other Instagram users by following, commenting and “liking” their photos. It’ll bring extra attention to your account and help you gain followers.

    3. Explore what’s trending. Increase engagement by using popular, trending hashtags. When you find some that are applicable to your business or brand, use them in your own posts. This is a great way to reach outside of your existing followers and connect with Instagram users around the world.

    4. @mention followers. To “@mention” someone, you type @ followed by the username in a caption or comment ex: @LePoidevinMarketing
    When you publish your photo, every Instagram user mentioned in the post becomes clickable. The user is notified they were tagged, and the tagged name leads your followers to that Instagram page. Showing interest or appreciation increases engagement with that follower and connects you to their followers.

    5. Share exclusive content. Reserve certain photos and graphics for Instagram followers that aren’t posted on Facebook, Twitter or other social media accounts. This makes your Instagram followers feel special and keeps them checking back for more.

    6. Run a contest. Running a contest can help you quickly expand your reach:
    -“Like to Win” contest: Simply ask for Instagram users to “like” an update.
    -“Hashtag User Generated Content” contest: Create a contest-specific hashtag and ask participants to enter by sharing a photo or video using the contest’s hashtag.

    Follow this plan, you’ll get Insta-likes and… eventually…you might be Insta-famous!



    I’m sure you’ve heard plenty of stories this past week on the case of the missing cat: The ‘Milwaukee Lion’ phenomenon. This mysterious and elusive mountain lion has dominated local media, as well social media. The hashtag #MKElion has been trending on Twitter. So it shouldn’t be a big surprise that the Lion is even detailing its adventures throughout Milwaukee on its own Twitter account — @milwaukee_lion.

    Milwaukee Lion Twitter
    As someone who spends a lot of time on social media, I thought I would examine this popular account to show B2B marketers just how important timing and social trending is.

    Last Tuesday, at 4 p.m., the Milwaukee Lion had more than 400 followers, less than a week later — 2,196 followers. Of course we wanted to get in on the fun too when we first saw this trending account. What did we do? We created our own account to help us prove a social media point, and the Milwaukee Cougar was born.

    The Milwaukee Lion account lacked a clear social media strategy. The owner wasn’t using optimized hashtags, and punctuation (yes, important even on Twitter), was far from correct. Additionally, I thought the Tweets were rather bland and simply lacked entertainment value — a very important element, especially considering the nature of this event.

    Milwaukee_Lion_Twitter_Account Cougar

    We decided to use a sound social media strategy to gain followers on our newly created Milwaukee Cougar account.
    (more…)

      | Comments Off on The early bird gets the lion’s share.


    News flash! Just because your website has a mobile responsive design doesn’t automatically mean people will respond to it.

    As we move into new mobile platforms, there’s a lot of value in exploring what worked in the heyday of traditional direct mail advertising. David Ogilvy said direct mail was “first love and secret weapon.” The principles that made his direct mail campaigns successful can help all of us develop great mobile marketing content.

    Let’s look at what he said:

    “Tidy, well organized layouts actually increase coupon returns.”

    DAVID OGILVY

    Mobile readers view content differently than they did on a computer screen. We need to rethink how we approach graphic design when presenting mobile content.
    (more…)



    It all starts in our formative educational settings. As the world reinvented itself post WWII, technology, industry and the concept of white collared work became highly valued with the general public. The benchmark and bottom line meant making money—as much as possible. Career paths that swelled the ranks of white collar work became the #1 desire and priority. While I could begin my 100,000 word dissertation here, I’ll sum it up instead: careers that were directly related to this new societal focus prospered, while those that weren’t so obvious in their monetary value, suffered.

    English, along with all humanities studies, skilled trades and other non-white collar types of work were pushed to the side, while a fast-track career path quickly came to dominate the overarching mentality of entire generations that developed different belief and value structures. In time, anything intellectual that wasn’t math or science related became seen as frivolous, and antiquated—a remnant of an archaic past that had no place in the world of the future.

    Writing Quotes


    So what then, does the English major offer to the workforce that other areas of study do not?
    (more…)

      | Comments Off on Marketing Needs English Majors: The Skills


    If you’re anything like me, you love writing. In fact, you need to. Writing offers you insight into the inner world of your mind—chaotic thoughts and all. Allowing you to see through the emotional storm, writing provides a foundation where we can begin to organize and understand that internal struggle we all face. Acting as a tether, writing gives us the chance to explore as deeply as we care to delve—or fear to.

    And honestly, the act of writing has the potential to make us better people.

    Writing for Marketing

    That pretty much sums it up—I don’t even have a choice in the matter. I need to write. I’m not writing myself into fame or fortune. I’m not writing to be the next Hemingway, Shakespeare or Gaiman. I’m writing because if I don’t, I begin to unravel.
    (more…)

      | Comments Off on Marketing Needs English Majors – Writing for Marketing


    What does it mean when the air begins to warm and the leaves start returning to the trees? It’s time to start gearing up for the busy trade show season of course! But before heading to the airport, hopefully you accomplished a few tasks ahead of time to make your show successful.

    Did you write and distribute a news release about your involvement at the show? Industry B2B publications often include a trade show preview section a month prior to the event highlighting exhibitors. This is a great way to receive free publicity and credibility prior to the show.

    Trade Show PR

    (more…)

      | Comments Off on Public Relations-–the key to your trade show success.


    If you think it’ll be another 10 or 15 years before we see Millennials influencing B2B buying decisions… think again! They’re now the biggest generational group researching B2B products for potential purchase. It’s time to reevaluate how we communicate with decision makers on the purchase path!  AdAge recently posted, “millennial influence within b-to-b buying decision groups is growing rapidly, according to a new study by Google and the research house Millward Brown Digital.

    (more…)

      | Comments Off on It’s time to change your ‘Millennial-shmenial’ attitude…

    tagged:


    Identify Your Target Audience

    By Jenny Kosek for our 15 Ways to Build Your B2B Brand in 2015 blog series

    Who is your audience today?

    Who is your audience tomorrow?

    You probably have an answer to the first question, but what about the second? Understanding your audience – the collective group that is buying or would buy your product – is a two pronged process. To remain viable, you not only need to understand your audience as it exists today, but you must also anticipate how your audience will change so you can serve them in the future. Industries change rapidly, and of course, technology and the Internet of Things will continue to impact the products and services B2Bs develop. Aside from industry developments, American demographics are endlessly shifting and anticipating the impact on your audience will be crucial to your longevity. (more…)

      | Comments Off on Think About Tomorrow’s Audience Today


  • Wednesday, December 10th, 2014

  • Must. Love. Advertising.

    B2B Advertising and Marketing

    From time to time, I keep hearing from some people how difficult it is for them to invest dollars into advertising. And sadly, sometimes advertising doesn’t even make the cut. As advertising professionals, we get challenged with comments or questions such as: “I can save money if I don’t advertise” or “Why should I bother advertising?” YIKES!
    First, we know advertising alone is not going to gain you market share or sell your product. Instead, advertising should work in tandem with other marketing initiatives.
    Here are a few quick reasons why you shouldn’t bypass advertising:
    (more…)