Archive for the ‘ Brand ’ Category

Instagram is a great way to connect with a young, tech-savvy audience… but how can you get that audience discover you? Here are six quick and easy steps for gaining Insta-followers:

Improve Your Instagram Profile

1. Start at home. Get your people involved. Here’s what you’ll need to ask them to include:
-Instagram handle must appear on all of your brochures, flyers and business cards
-Hyperlink in your e-newsletters and ask those readers to start following you on Instagram.

2. Start a conversation. Like and comment on the photos of your existing followers. Interact with other Instagram users by following, commenting and “liking” their photos. It’ll bring extra attention to your account and help you gain followers.

3. Explore what’s trending. Increase engagement by using popular, trending hashtags. When you find some that are applicable to your business or brand, use them in your own posts. This is a great way to reach outside of your existing followers and connect with Instagram users around the world.

4. @mention followers. To “@mention” someone, you type @ followed by the username in a caption or comment ex: @LePoidevinMarketing
When you publish your photo, every Instagram user mentioned in the post becomes clickable. The user is notified they were tagged, and the tagged name leads your followers to that Instagram page. Showing interest or appreciation increases engagement with that follower and connects you to their followers.

5. Share exclusive content. Reserve certain photos and graphics for Instagram followers that aren’t posted on Facebook, Twitter or other social media accounts. This makes your Instagram followers feel special and keeps them checking back for more.

6. Run a contest. Running a contest can help you quickly expand your reach:
-“Like to Win” contest: Simply ask for Instagram users to “like” an update.
-“Hashtag User Generated Content” contest: Create a contest-specific hashtag and ask participants to enter by sharing a photo or video using the contest’s hashtag.

Follow this plan, you’ll get Insta-likes and… eventually…you might be Insta-famous!

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There is a saying in Taoism: “The shape changes, but not the form.”

Marketing to millennials is challenging, but in no way impossible. Many companies have already found success—and even significant growth—because they were able to connect with this up and coming market. Millennials may be youthful, but they are still people with hopes, desires and dreams. They want to interact with you. They want to customize your products. They will do their research and they will hold you accountable.

Millennial Marketing

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What can I tell you about marketing to Millennials that you haven’t already heard, read or researched?

Here’s what we know: This is a generation that grew up on a steady diet of radical change. Not the kind of slow-rolling progression from the industrial revolution on, or even the 50’s revolution of a throw-away consumable culture. No, millennials have witnessed lightning fast advancements in technology, upheavals of traditional social thought, education and economic infrastructure failings.

Millennial Marketing

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Identify Your Target Audience

By Jenny Kosek for our 15 Ways to Build Your B2B Brand in 2015 blog series

Who is your audience today?

Who is your audience tomorrow?

You probably have an answer to the first question, but what about the second? Understanding your audience – the collective group that is buying or would buy your product – is a two pronged process. To remain viable, you not only need to understand your audience as it exists today, but you must also anticipate how your audience will change so you can serve them in the future. Industries change rapidly, and of course, technology and the Internet of Things will continue to impact the products and services B2Bs develop. Aside from industry developments, American demographics are endlessly shifting and anticipating the impact on your audience will be crucial to your longevity. (more…)

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Conduct a SWOT ANalysis

By Karen Enriquez-Wagner for our 15 Ways to Build Your B2B Brand in 2015 blog series

During strategic planning, a tool you don’t want to forget about is a SWOT analysis. SWOT stands for Strengths, Weakness, Opportunities and Threats. It’s a great way to identify and establish a sustainable niche in the marketplace for your company, product or service.

The SWOT is intended for you to take an internal and external review of your company to make you aware of direct and indirect factors that can impact your organization. For example, the Strengths and Weaknesses should be based on what’s internal to your company, product or service; Opportunities and Threats are the external factors.  (more…)



Build Brand Advocates

By Angie Mork for our 15 Ways to Build Your B2B Brand in 2015 blog series

Marketing 101 dictates that our number one initiative is building awareness for a customer’s brand externally. But as strategies and plans are developed, we often overlook one of the most critical audiences: employees. Your employees are your most powerful brand advocates. Why? It’s simple. They live and breathe your products and services every day. Who better to add authenticity then those that can speak genuinely about your offerings? (more…)

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Focus on Social Media

By Jenny Kosek for our 15 Ways to Build Your B2B Brand in 2015 blog series

By now, 84% or more of B2B marketers use some form of social media in their marketing efforts. Yet studies suggest social media usage rates for industrial companies are much lower: a Belgian study found that only 26.7% of industrial companies in that country used social media in their efforts. If you google “B2B social media” you’ll find a lot of e-books, inspiring articles, and success stories from B2Bs that are just rocking their efforts and swimming in leads…or so it would seem. In my experience, most B2Bs are still struggling to connect the dots between social media, their products or services, clear strategy, and measurable success.

In the past year, I’ve worked with B2Bs who all seem to be facing the same challenges with social media, and the challenge is summarized simply: what the heck do we do with it? (more…)

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  • Thursday, November 7th, 2013

  • 15 inspiring design quotes to inspire you

    d-quotes

    Our friends at Glow New Media have compiled this handy infographic to inspire designers who might be “stuck in a creative cul de sac.”

    The infographic features a selection of quotes from some of the greatest designers of all time, including Von R. Glitschka, David Ogilvy, Marissa Mayer, Oliver Reichenstein, Paul Rand, Milton Glaser, Albert Einstein, Alex King, Frank Lloyd Wright, Andy Warhol, Tanner Christensen, Joe Sparano, Douglas Adams and Ellen Lupton.

    My favorite quote from the collection: Design is the silent ambassador of your brand. – Paul Rand

    Real wisdom, from some of the world’s greatest designers. Enjoy, then go and create great work!

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  • Wednesday, August 21st, 2013

  • How much is a brand worth?

    iStock_000017583538XSmall

    That’s what I am wondering when, after several years of building their name and service into a highly successful brand, Alterra Coffee, a local coffee café chain and packager, announced that they are changing their name to Colectivo.

    Why would a business with such strong brand recognition change their name?  It seems that a few years ago Alterra made an investment arrangement with Mars, Inc. (yes – the candy company) whereby they received a sizable investment in exchange for the rights to the Alterra name.

    Maybe the deal made sense three years ago, but I can’t help but wonder how Alterra/Colectivo views it now.  What do you think?

    Read more here.

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  • Friday, June 7th, 2013

  • BFF – brand friend forever

    With the world literally at our fingertips these days, consumers are free to make highly educated decisions about the products we purchase. The power of social media allows us to interact with brands like never before. Brands have almost limitless possibilities to make connections with us and we can tell them instantly whether we like them or we don’t.   (more…)