Archive for the ‘ Animal Health ’ Category

  • Thursday, January 17th, 2013

  • These 2013 trends are nothing to bark at

    Dvm360 put together a list of top trends they predict in 2013 for the animal health industry. They summed it up in three key points noted below – good information to continue to stay mindful of. You can read the entire story at dvm360.com.

     1.    The rise of the almighty pet owners: they’re more knowledgeable, influential and demanding than ever before.

    • Spending on pets is at an all-time high: almost $53 billion in 2012, according to an estimate by the American Pet Products Association.

    Veterinarians who succeed will figure out innovative ways to reclaim their role as the primary expert in all areas of their clients’ pet healthcare needs.

     2.    An increasingly digital world: increased use of mobile technology in the exam room.

    • Exam rooms in 2013 will be chock-full of tablets, phones and clients getting information in new, innovative ways.

     3.    The search for balance: The next generation of veterinarians says… “We can be successful and have a life!”

    • Seventy percent of respondents said they did not aspire to own a practice. The era of being on call 24 hours a day, ready to jump into action, may be over.
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  • Wednesday, August 1st, 2012

  • Standing out?

    Personally, I think an image of a field of solar panels can be pretty impactful. I just think they look cool and then when you see acres of identical panels side by side, the scale of it all is impressive. Leafing through the July/August 2012 issue of enerG Alternative Sources Magazine I noticed pages and pages of solar panels (15 individual images in the first 22 pages). There were so many in fact, at a quick glance it became difficult to tell what’s an ad and what’s an article. (See scan of pages 10 and 11). (more…)

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  • Tuesday, August 30th, 2011

  • New format for trade shows

    I just returned from the Central Veterinary Conference (CVC) hosted by Advanstar publishing in Kansas City.

    I’ve been attending this conference for many years and had grown accustomed to the floor plan and where our clients and prospects were traditionally located.  Last year, Terry Reilly of Advanstar announced to me they were going to re-format the show by grouping like exhibitors within common areas on the floor.  Terry explained how many trade show organizers were beginning to employ this strategy in recent years, and how this was the first attempt in the animal health industry.  I was intrigued and looked forward to this year’s event. (more…)



  • Monday, August 29th, 2011

  • I don’t want what you’re offering

    I’m in my office, the phone rings and I take the call. It’s someone I don’t know calling from a publication that I don’t know. I read my fair share of B2B publications in the animal health, pest control and material handling business to stay on top of our client’s industries. But this was a publication that had nothing to do with any of our client’s businesses, or was of interest to our marketing communications agency. The caller insisted that I wanted this complementary publication and just needed to verify my address – I’ve heard that one many times before. One thing was clear to me – valuable resources were being wasted on getting a magazine into the hands of somebody…anybody…even though I wasn’t a good fit. Why did the caller assume I wanted what he/she was offering? (more…)



  • Thursday, May 26th, 2011

  • Cats walk for charity

    When I was young, I used to try to get my cat to wear clothes, but she was never a runway spectacle. Now I don’t think I could get my cats to wear anything for a New York minute.

    These cats are dressed for success, raising money for cat rescue and adoption. Animal Planet’s “Must Love Cats” recently featured the event on their show.

    What a great way for cats to show their charm. I can hardly wait until the next show in August. 

     Here are some additional images from the event – also featured in the Gothamist.



  • Monday, May 23rd, 2011

  • Time to reconsider pet insurance

    When I learned about pet insurance, I decided this was something I wanted to get for OJ, our 10-year old cat. Similar to car or life insurance, I wanted to have it – but also hoped I wouldn’t need it. It was a way for us to have peace of mind knowing that this member of our family would get the best medical treatment should something arise; his health wouldn’t be based on a financial decion. (more…)



  • Friday, June 11th, 2010

  • Training the owner, not the dog

    Dean with his latest family addition, Rizzo

    My last post touched on the process my wife and I had been going through while attempting to adopt a dog.  I also mentioned how I prefer larger breeds, and that she wanted a smaller dog.

    Well, as most every reader of MERGE would have guessed, my wife’s preferences won out…meet Rizzo, our dachshund-schnauzer combo.  Described often as “so ugly he’s cute,” Rizzo has very quickly won both of us over.  (more…)



  • Monday, April 26th, 2010

  • Dog adoption made easy

    Or so I thought.  My wife and I lost our chocolate Labrador last spring to cancer and have just now gotten to the point where we’re emotionally ready to replace him.  Given our busy lifestyles, we are looking for a dog to adopt as opposed to getting a puppy and starting his or her training from “scratch.”

    My wife and I truly love dogs and eagerly look forward to the next addition to the family.  We agree on how important a dog is to all of us, but disagree on breed selection.  I admit to being quite fond of big dogs, while she really wants a smaller dog this time around.  Armed with this information, my wife has taken on the initiative to find our next furry friend. (more…)