Archive for the ‘ Advertising ’ Category

  • Monday, August 17th, 2015

  • First Impressions

    First of all, as this is my debut blog, I’d like to introduce myself: My name is Katja Huber and I am the newest marketing intern here at LePoidevin. For the next two months I will hopefully learn about everything there is to learn in marketing and experience life and work at a marketing agency.

    As you may be able to tell by my name, I’m not an American. I live and study in Aachen, Germany. So when I first arrived in the U.S. about two weeks ago, I was able to visit New York, Philadelphia, Washington, Chicago and finally Milwaukee, I was lucky to see a lot of great new things in a rather short time.

    My first impression of the U.S.: Everything is bigger. Houses, cars, malls, desserts (definitely, not complaining).

    Katja with Dessert

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    Instagram is a great way to connect with a young, tech-savvy audience… but how can you get that audience discover you? Here are six quick and easy steps for gaining Insta-followers:

    Improve Your Instagram Profile

    1. Start at home. Get your people involved. Here’s what you’ll need to ask them to include:
    -Instagram handle must appear on all of your brochures, flyers and business cards
    -Hyperlink in your e-newsletters and ask those readers to start following you on Instagram.

    2. Start a conversation. Like and comment on the photos of your existing followers. Interact with other Instagram users by following, commenting and “liking” their photos. It’ll bring extra attention to your account and help you gain followers.

    3. Explore what’s trending. Increase engagement by using popular, trending hashtags. When you find some that are applicable to your business or brand, use them in your own posts. This is a great way to reach outside of your existing followers and connect with Instagram users around the world.

    4. @mention followers. To “@mention” someone, you type @ followed by the username in a caption or comment ex: @LePoidevinMarketing
    When you publish your photo, every Instagram user mentioned in the post becomes clickable. The user is notified they were tagged, and the tagged name leads your followers to that Instagram page. Showing interest or appreciation increases engagement with that follower and connects you to their followers.

    5. Share exclusive content. Reserve certain photos and graphics for Instagram followers that aren’t posted on Facebook, Twitter or other social media accounts. This makes your Instagram followers feel special and keeps them checking back for more.

    6. Run a contest. Running a contest can help you quickly expand your reach:
    -“Like to Win” contest: Simply ask for Instagram users to “like” an update.
    -“Hashtag User Generated Content” contest: Create a contest-specific hashtag and ask participants to enter by sharing a photo or video using the contest’s hashtag.

    Follow this plan, you’ll get Insta-likes and… eventually…you might be Insta-famous!



    There is a saying in Taoism: “The shape changes, but not the form.”

    Marketing to millennials is challenging, but in no way impossible. Many companies have already found success—and even significant growth—because they were able to connect with this up and coming market. Millennials may be youthful, but they are still people with hopes, desires and dreams. They want to interact with you. They want to customize your products. They will do their research and they will hold you accountable.

    Millennial Marketing

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    What can I tell you about marketing to Millennials that you haven’t already heard, read or researched?

    Here’s what we know: This is a generation that grew up on a steady diet of radical change. Not the kind of slow-rolling progression from the industrial revolution on, or even the 50’s revolution of a throw-away consumable culture. No, millennials have witnessed lightning fast advancements in technology, upheavals of traditional social thought, education and economic infrastructure failings.

    Millennial Marketing

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    News flash! Just because your website has a mobile responsive design doesn’t automatically mean people will respond to it.

    As we move into new mobile platforms, there’s a lot of value in exploring what worked in the heyday of traditional direct mail advertising. David Ogilvy said direct mail was “first love and secret weapon.” The principles that made his direct mail campaigns successful can help all of us develop great mobile marketing content.

    Let’s look at what he said:

    “Tidy, well organized layouts actually increase coupon returns.”

    DAVID OGILVY

    Mobile readers view content differently than they did on a computer screen. We need to rethink how we approach graphic design when presenting mobile content.
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    It all starts in our formative educational settings. As the world reinvented itself post WWII, technology, industry and the concept of white collared work became highly valued with the general public. The benchmark and bottom line meant making money—as much as possible. Career paths that swelled the ranks of white collar work became the #1 desire and priority. While I could begin my 100,000 word dissertation here, I’ll sum it up instead: careers that were directly related to this new societal focus prospered, while those that weren’t so obvious in their monetary value, suffered.

    English, along with all humanities studies, skilled trades and other non-white collar types of work were pushed to the side, while a fast-track career path quickly came to dominate the overarching mentality of entire generations that developed different belief and value structures. In time, anything intellectual that wasn’t math or science related became seen as frivolous, and antiquated—a remnant of an archaic past that had no place in the world of the future.

    Writing Quotes


    So what then, does the English major offer to the workforce that other areas of study do not?
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  • Wednesday, December 10th, 2014

  • Must. Love. Advertising.

    B2B Advertising and Marketing

    From time to time, I keep hearing from some people how difficult it is for them to invest dollars into advertising. And sadly, sometimes advertising doesn’t even make the cut. As advertising professionals, we get challenged with comments or questions such as: “I can save money if I don’t advertise” or “Why should I bother advertising?” YIKES!
    First, we know advertising alone is not going to gain you market share or sell your product. Instead, advertising should work in tandem with other marketing initiatives.
    Here are a few quick reasons why you shouldn’t bypass advertising:
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  • Tuesday, August 5th, 2014

  • Social Media Explosion?

    At times my staff looks at me cross-eyed, thinking me a dinosaur without a clue.

    Dinosaur

    I’m being told by my associates, bloggers, fellow agency owners and assorted “experts” that online and social media are not only the “way things are today”, but that all forms of traditional marketing communication will soon be online only: Print is dead. PR is all-digital, all the time. Trade shows are a thing of the past. And, don’t even bother employing direct snail mail.

    Yet, I have also read snippets from individuals like Bob Hoffman, the Ad Contrarian wherein he states the data doesn’t necessarily support the above comments and that in fact, traditional forms of media and communication still work.

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  • Tuesday, February 4th, 2014

  • Demographics…and Millennials

    I have been a student of demographics for more than 30 years.  As one of the first subscribers to Demographics Magazine, I consumed each and every issue as I found the topic extremely interesting and applicable to the work I did for my clients.

    Recently, I ran across a blog from Bob Hoffman, the self-described Ad Contrarian, entitled Everything You Need to Know About Millennials. In it he takes a rather, well, contrarian view of this much-maligned, yet highly targeted generation.

    As a father of two Millennials, I can’t say I agree with every point made, but this blog – and many of his other writings – are quite humorous and thought provoking.  Trust you’ll feel the same way.  Enjoy.



  • Monday, January 27th, 2014

  • Are you ready for the deep end?

    My little guy – a breath away from age 4 next month – had his first-ever swimming lesson earlier this month. As many parents, the height of anticipation and expectation was overwhelming for me – I wanted him to have the perfect swim stroke and a great flutter kick right from the first minute. My own miniature Michael Phelps.

    And, he did well – not perfect, but listened to his teacher and paid attention. When it came to the free time of class, he was insistent on swimming off to the deep end. The worrier mom that I am, I kept saying no, but he kept taking his kickboard and heading towards the unknown. It was a hard lesson to explain to my strong-willed toddler that he needed to work his way up and learn more before he was ready to swim to the deep end. (more…)

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