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Instagram is a great way to connect with a young, tech-savvy audience… but how can you get that audience discover you? Here are six quick and easy steps for gaining Insta-followers:

Improve Your Instagram Profile

1. Start at home. Get your people involved. Here’s what you’ll need to ask them to include:
-Instagram handle must appear on all of your brochures, flyers and business cards
-Hyperlink in your e-newsletters and ask those readers to start following you on Instagram.

2. Start a conversation. Like and comment on the photos of your existing followers. Interact with other Instagram users by following, commenting and “liking” their photos. It’ll bring extra attention to your account and help you gain followers.

3. Explore what’s trending. Increase engagement by using popular, trending hashtags. When you find some that are applicable to your business or brand, use them in your own posts. This is a great way to reach outside of your existing followers and connect with Instagram users around the world.

4. @mention followers. To “@mention” someone, you type @ followed by the username in a caption or comment ex: @LePoidevinMarketing
When you publish your photo, every Instagram user mentioned in the post becomes clickable. The user is notified they were tagged, and the tagged name leads your followers to that Instagram page. Showing interest or appreciation increases engagement with that follower and connects you to their followers.

5. Share exclusive content. Reserve certain photos and graphics for Instagram followers that aren’t posted on Facebook, Twitter or other social media accounts. This makes your Instagram followers feel special and keeps them checking back for more.

6. Run a contest. Running a contest can help you quickly expand your reach:
-“Like to Win” contest: Simply ask for Instagram users to “like” an update.
-“Hashtag User Generated Content” contest: Create a contest-specific hashtag and ask participants to enter by sharing a photo or video using the contest’s hashtag.

Follow this plan, you’ll get Insta-likes and… eventually…you might be Insta-famous!

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News flash! Just because your website has a mobile responsive design doesn’t automatically mean people will respond to it.

As we move into new mobile platforms, there’s a lot of value in exploring what worked in the heyday of traditional direct mail advertising. David Ogilvy said direct mail was “first love and secret weapon.” The principles that made his direct mail campaigns successful can help all of us develop great mobile marketing content.

Let’s look at what he said:

“Tidy, well organized layouts actually increase coupon returns.”

DAVID OGILVY

Mobile readers view content differently than they did on a computer screen. We need to rethink how we approach graphic design when presenting mobile content.
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If I asked most people, “Why you haven’t joined an industry group or trade association,” I’m certain I’d hear the same answer from 99% of them. I’m just too busy.

Join an Organization

We’re all busy, and we are cramming more and more into an already jammed workday. But what if I told you the potential benefits that far outweigh the extra time you’d put in? What if I said those benefits could help you use your time more effectively and actually help you build your business?
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If you think it’ll be another 10 or 15 years before we see Millennials influencing B2B buying decisions… think again! They’re now the biggest generational group researching B2B products for potential purchase. It’s time to reevaluate how we communicate with decision makers on the purchase path!  AdAge recently posted, “millennial influence within b-to-b buying decision groups is growing rapidly, according to a new study by Google and the research house Millward Brown Digital.

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Join an Industry Organization

By Michael Isaacson for our 15 Ways to Build Your B2B Brand in 2015 blog series

If I asked most people, “Why you haven’t joined an industry group or trade association,” I’m certain I’d hear the same answer from 99% of them.

I’m just too busy.

We’re all busy, and we are cramming more and more into an already jammed workday. But what if I told you the potential benefits that far outweigh the extra time you’d put in? What if I said those benefits could help you use your time more effectively and actually help you build your business? (more…)

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Connect with your industry

By Michasel Isaacson for our 15 Ways to Build Your B2B Brand in 2015 blog series

Keeping up with the trends and news within your industry helps you spot trends and opportunities to make better long-term decisions, aids in your being seen as an industry expert and helps you become a better leader. (more…)

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Conduct Market Research

By Michael Isaacson for our 15 Ways to Build Your B2B Brand in 2015 blog series

Early in my career, I had a client who had this sign hanging in his office: “In God we trust… all others bring data.”

At first blush, the sign made me nervous. I thought, “Do I seem untrustworthy? Does he not have confidence in the company I work for? Do we seem devious?”

As I worked with him, I found out that it wasn’t a matter of trust. It was a matter of certainty. This particular client practiced what he called “Evidence-Based Decision Making.” Research gave him the tools to make informed business decisions about product improvements, pricing strategies, channels of distribution and marketing. He had decades of experience behind him and great intuition when it came to sales and marketing but, in the end, he let research and facts be the deciding factors in his decision making process.

20 years later, I’m an even bigger believer in the value of research. However, I now see the value well beyond the four P’s. It’s about staying competitive in markets that are shifting and changing on a daily basis. Here’s how you can stay on top of your game: (more…)

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Build Your B2B Brand by Refreshing Your Website

By Michael Isaacson for our 15 Ways to Build Your B2B Brand in 2015 blog series

84% of all prospective customers check out a firm’s web site before they decide to do business. For a lot of businesses, it’s how they make their first impression with B2B buyers.

Now picture yourself at the last trade show you attended. Did you make a mad rush for the people who put up the exact same booth, show the exact same products, and give away the exact same key chains year after year? Or… did you check out booths that drew you in with an intriguing message, invited an honest conversation, or offered something of real value?

It’s time to treat your website the same way you would treat your trade show booth. Here are some things to keep in mind: (more…)

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  • Friday, December 5th, 2014

  • Take the Stairs.

    Burn calories instead of electricity! Unless you work 30 floors up, try to avoid elevators and escalators. Simply taking the stairs to and from your office every time you arrive and leave can have a positive impact on your activity level. You can even use the stairs in your office as a convenient way to work out. If you have a few minutes, walk up a few flights and then back to your office.

    Beat the Seat Challenege

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  • Thursday, December 4th, 2014

  • Rethink your office.

    Standing desks keep employees on their feet and off their seat. But if you’re like 99% of the world and don’t yet have a standing desk, try to get on your feet as much as possible. Every morning, make it a point to stand when you read your emails. Don’t roll your chair around your office to get to your filing cabinets; use that time to stand up and move. When you take a phone call, use that time to walk around the office. Small changes, practiced consistently over a long period of time, can pay of big time.

    Standing Desk

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