Author Archive

  • Wednesday, November 19th, 2014

  • Is your brand going on too long?

    Wonder no longer! AdFreak has released this handy infographic to provide us with guidelines for “The Ideal Length of Everything Online.” And, they’ve done the number crunching to prove it. Although released with the caveat that the length of a post or video can be driven by type of content and audience, these are still good guidelines to consider.

    Online is a Zoo
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  • Wednesday, August 20th, 2014

  • The Best Cheat Sheets for Designers

    Learning a programming language or program quick keys can be like learning another speaking language.

    Creativebeacon.com has compiled a great resource of the Best Cheat Sheets for Designers available as PDF downloads. There are cheat sheets available for HTML 5, CSS3, WordPress, JQuery, PHP, Photoshop and Illustrator. Curated from a variety of sources including Tuts+ and Smashing, these at-a-glance references will quickly have you coding like a pro.

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  • Thursday, November 7th, 2013

  • 15 inspiring design quotes to inspire you

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    Our friends at Glow New Media have compiled this handy infographic to inspire designers who might be “stuck in a creative cul de sac.”

    The infographic features a selection of quotes from some of the greatest designers of all time, including Von R. Glitschka, David Ogilvy, Marissa Mayer, Oliver Reichenstein, Paul Rand, Milton Glaser, Albert Einstein, Alex King, Frank Lloyd Wright, Andy Warhol, Tanner Christensen, Joe Sparano, Douglas Adams and Ellen Lupton.

    My favorite quote from the collection: Design is the silent ambassador of your brand. – Paul Rand

    Real wisdom, from some of the world’s greatest designers. Enjoy, then go and create great work!

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    “A little ‘help you up’ when time is short and budget is tighter than an otter’s pocket…a situation every designer knows all too well.” That’s the philosophy at RetroVectors.com.

    Retrovectors is a site for creatives offering quality vector stock, free to use for personal or commercial work. The retro categories include victorian; 40s, 50s, 60s, 70s and 80s. They also offer several font faces, as well as some interesting tutorial opportunities. The available vectors are commercial grade stock, produced by a designer for designers.

     

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  • Tuesday, June 25th, 2013

  • Cheers, Buddy Cup!

    Budweiser Brazil introduces the Buddy Cup, a new way to friend people on Facebook, by first socializing with them over drinks in real life.

    So, how does it work? Before the pour, users have to scan the QR code on the bottom of the high-tech cup with their smartphones, to pair the Buddy Cup to their Facebook profile.

    Then, when two people drinking in the bar tap their Buddy Cups together in a toasting motion, a red LED light at the top of the cup will activate indicating that the information exchange is happening.

    At this point, the custom smartphone application will automatically post on each person’s Facebook wall stating “I just became friends with ‘Person’s Name’. Drinking with the Buddy Cup at ‘Person’s Location’.” According to the promotional video, the toasting action authorizes a friend connection on Facebook, thus eliminating the need to connect on the social network after leaving the bar, party or event. (more…)



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    “What child wouldn’t love a real-life teddy bear to have as a friend?” asks Liran Szeiman. Who can argue with that kind of logic?

    In this tutorial, Szeiman describes how to use digital painting Photoshop techniques to create this adorable children’s illustration in a detailed tutorial for Psdtuts+.

    Enjoy this opportunity to play in photoshop and maybe pick up a few new tricks along the way.

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  • Wednesday, April 3rd, 2013

  • Anatomy of letters

    webink-anatomy-of-letters-5

    Looking for a way to freak out your agency creatives? Thomas Phinney, from WebINK has put together a detailed lexicon of letters. Learn about the vocabulary and details of every shape and nuance of letterforms.

    With this handy resource at your disposal, the next time you want to ask your creative to change a font you can tell them you would prefer a typeface with straighter crossbars and less bulbous terminals.


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    Adobe has recently released Photoshop Touch for the mobile phone. Check out this video from Adobe highlighting all of the awesome things you can do with the new mobile version:

    The interface of this pocket-sized version is supposed to be very similar to the tablet version of the app, introduced last year. See macstories.com for an extensive review of features and functionality.

    This app looks like a must have for any photo buff or creative professional.

     

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  • Tuesday, March 26th, 2013

  • A mobile marketing shake down

    This interactive Coca-Cola campaign has changed the way that advertisers look at mobile marketing opportunities by engaging the consumer with an interactive game and rewarding them with promotions (coupons, free content or prizes) for their participation.

    In the “Chok! Chok! Chok! ad shakes up mobile marketing” article on Reuters, Katie Holton writes, “Mobile advertising is set to grow by more than 50 percent a year over the period to hit $40 billion in 2016, according to Informa research, but the figures are still tiny compared to television ads. Global ad spend in 2012 was $500 billion.”

    This Coca-Cola ad is just a glimpse into the future of mobile marketing, where we will soon have the capability to target users by their location and web browsing history.

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    MYT

    “Why settle for casual flirtation when looking for a long-lasting relationship? Finding the perfect match is easy if you know the rules. Meet Your Type will help you overcome common obstacles, and keep your heart thumping for your one true love: typography.”

    That’s simply the introduction to Meet Your Type: A Field Guide to Love & Typography, a free PDF-based e-book from the Font Shop.

    Meet Your Type is a beautifully designed primer on the subject of typography, why we choose typefaces (aka “fonts”) for different types of messages, and why typeface choice is essential to effective communication. Even if you already know everything to be found in Meet Your Type, it’s a fabulous and engaging read to give to clients to help them make sense of your refusal to set the entire brochure in Comic Sans.

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