Author Archive

  • Monday, August 24th, 2015

  • Get the Lead Out. Create Scribbles.

    This is an open invitation… a call to arms, or fingers as it were. Reminding Creatives: Thinkers, Writers, Planners, Doodlers — the child at heart — to mute the mouse, quiet the keyboard, pick up a pencil and FEEL it in your hand. HEAR it scratch the page.

    Pencil - Scribbles


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    Identify Your Archetype

    By Gregg Kerttula for our 15 Ways to Build Your B2B Brand in 2015 blog series

    I think the CSI theme song performed by one of the most influential rock bands, The Who, poses the question best:

    “Who are you? I really wanna know…
    Tell me, who are you? ‘Cause I really wanna know!”

    Rockin’ tune… daunting proposition, especially when aimed directly at your brand.

    Who is your brand? What characteristics does it embody? How does it engage with your audience? How does it wish to be perceived and received? Marty Neumeier, Director of Transformation for Liquid Agency, says it well; “A brand is not what you say it is. It’s what they say it is.” With this in mind, you’d best get your story straight. (more…)

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    I found this informative video commentary by GoodBadFlicks while researching movie and music news updates at one of my favorite resources; This review of movie posters and design trends from the past to present offers a unique comparison of some all too common design executions. Take a look at this, I think you will find it interesting and very entertaining.

    When you invest in the creative product, the result is a more powerful, more unique and more meaningful message – one that captures the attention of your audience and fills more theater seats. So, whether you are a fan of the big screen, or like viewing in the comforts of home, look closely at that promo art…you might have seen it before. Now please pass the popcorn.

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  • Tuesday, August 23rd, 2011

  • Back in the saddle

    Recently, I’ve started training to ride the Door County Century bike ride. For those unfamiliar with biking lingo, a century is 100 miles. I’ll be honest with you, it’s been five years since I have trained to ride that distance (I once did Ironman Wisconsin back in 2005, but that is a long time behind me). But a new challenge sounds fun! Albeit a bit crazy, right? I found a plan, developed a strategy, and started training.

    A few weeks in and it was time for my first 50 mile ride. Twenty-five miles each way out and back, totally do-able. Well, the “out” was great but at the turnaround, my seat clamp broke beyond repair and I had to ride the 25 miles back on a saddle that resembled the Tilt-A-Whirl at the Wisconsin State Fair.

    With a bike now not fitting properly and a seat that was misbehaving, it made for a challenging ride home (and a few choice words to communicate my displeasure)!

    The next day I was discussing the ride’s misfortune with a cycling friend of mine, who offered some very wise advice:

    “That misfortune made you a stronger rider.”

    His comment hit me hard, and made me realize that at first glance what may seem a failure is indeed a lesson in what it takes to not only grow, but eventually succeed.

    This same sentiment certainly applies to marketing as well. Not every strategy or tactic is going to meet your expectations. The key is to learn from those missteps by evaluating where they fell short, making the proper adjustments and moving forward.   

    So, I will leave you with this thought: when things go sideways, remember to keep focus and pedal on!

    Ride Strong. Ride Safe.

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  • Friday, May 13th, 2011

  • I’ll have the (un)usual

    For the past 5+ years I have been meeting two of my good friends most Fridays for a Classic Milwaukee Breakfast at George Webb — a great start to the weekend as we all fuel up with copious amounts of caffeine and “smart” dialog. Sounds innocent enough, right? (more…)

  • Friday, April 16th, 2010

  • Hear ye! Hear ye!

    “We have two ears and one mouth so that we can listen twice as much as we speak.” — Epictetus

    After weeks of battling a sinus infection, head cold or some other nasty affliction, I am still having trouble hearing in my right ear. I made an appointment with the doctor, and listened to what he had to say.

    I ended up taking a regiment of antibiotics, various over-the-counter meds, Neti pot sinus rinses, nasal sprays, lymphatic massage, ear candling…and even layed down on a heating pad or two. I also sought the advice of an herbalist and tried placing a clove of fresh garlic in my ear overnight!  Nothing is working. (more…)

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  • Tuesday, February 23rd, 2010

  • It’s not easy eating green

    No, this is not another Man vs. Food challenge. Nope, not an Andrew Zimmern Offal Feast Fest either, though it may soon be a Throwdown to my children at the dinner table.

    “Eat a live frog first thing in the morning and nothing worse will happen to you
    the rest of the day.” 
    — Mark Twain

     “Eat That Frog!” by Brian Tracy is a valuable resource in my library (yes, creatives do read) that offers 21 useful ways to address the challenges that we each face regarding time management and overall productivity. (more…)

  • Saturday, February 13th, 2010

  • Gregg Kerttula

    The birth of a great campaign starts with a single spark of an idea. Getting to that spark requires the best in creative talent. As the leader for creative at LePoidevin Marketing, Gregg generates brands and ideas that produce value and invoke excitement for our clients. His diverse background allows him to use originality to develop stories using a medium that works best for each individual. He is involved in the creative process from start to finish, turning ideas and concepts into deliverables that communicate our clients’ key messages.

    “Bones heal, chicks dig scars, pain is temporary, glory is forever.”

    —Evel Knievel