Author Archive

  • Wednesday, July 8th, 2015

  • Summer Doldrums

    If you’re like me, the mid-summer period can be challenging in business. Client and staff vacations, warm weather & abundant sunshine, and a general “I’d rather be doing something outside” mentality all compete for your attention and get in the way of getting things done.

    What’s a business professional to do?

    summertime blues


    (more…)

    Share


    There is a saying in Taoism: “The shape changes, but not the form.”

    Marketing to millennials is challenging, but in no way impossible. Many companies have already found success—and even significant growth—because they were able to connect with this up and coming market. Millennials may be youthful, but they are still people with hopes, desires and dreams. They want to interact with you. They want to customize your products. They will do their research and they will hold you accountable.

    Millennial Marketing

    (more…)

      | Comments Off on Marketing to Millennials: 5 Tips to Captivating Fascination


    What can I tell you about marketing to Millennials that you haven’t already heard, read or researched?

    Here’s what we know: This is a generation that grew up on a steady diet of radical change. Not the kind of slow-rolling progression from the industrial revolution on, or even the 50’s revolution of a throw-away consumable culture. No, millennials have witnessed lightning fast advancements in technology, upheavals of traditional social thought, education and economic infrastructure failings.

    Millennial Marketing

    (more…)

      | Comments Off on Marketing To Millennials: Activating Fascination


    It all starts in our formative educational settings. As the world reinvented itself post WWII, technology, industry and the concept of white collared work became highly valued with the general public. The benchmark and bottom line meant making money—as much as possible. Career paths that swelled the ranks of white collar work became the #1 desire and priority. While I could begin my 100,000 word dissertation here, I’ll sum it up instead: careers that were directly related to this new societal focus prospered, while those that weren’t so obvious in their monetary value, suffered.

    English, along with all humanities studies, skilled trades and other non-white collar types of work were pushed to the side, while a fast-track career path quickly came to dominate the overarching mentality of entire generations that developed different belief and value structures. In time, anything intellectual that wasn’t math or science related became seen as frivolous, and antiquated—a remnant of an archaic past that had no place in the world of the future.

    Writing Quotes


    So what then, does the English major offer to the workforce that other areas of study do not?
    (more…)

      | Comments Off on Marketing Needs English Majors: The Skills


    If you’re anything like me, you love writing. In fact, you need to. Writing offers you insight into the inner world of your mind—chaotic thoughts and all. Allowing you to see through the emotional storm, writing provides a foundation where we can begin to organize and understand that internal struggle we all face. Acting as a tether, writing gives us the chance to explore as deeply as we care to delve—or fear to.

    And honestly, the act of writing has the potential to make us better people.

    Writing for Marketing

    That pretty much sums it up—I don’t even have a choice in the matter. I need to write. I’m not writing myself into fame or fortune. I’m not writing to be the next Hemingway, Shakespeare or Gaiman. I’m writing because if I don’t, I begin to unravel.
    (more…)

      | Comments Off on Marketing Needs English Majors – Writing for Marketing


  • Saturday, February 13th, 2010

  • Dave McGraw

    Passion and creativity drive this wordsmith to seek out those questions in life that challenge one to their very core. As a professional writer with experience in academic, creative and business communication platforms, Dave is skilled at digital, social media and web content generation, B2B marketing strategies and effective communication. Driven by a desire to produce and develop creative viable solutions that deliver success and meaningful results, Dave adheres to the ideology that by finding the common thread within your interests, you can achieve anything you set your mind to.

    “If you give a man an answer, all he gains is a little fact. But give him a question and he’ll look for his own answers.”
    —Patrick Rothfuss