Author Archive

As I was scrolling through Tumblr last night, I paused when I read this quote, “Great things never come from comfort zones.” I thought to myself, this rings true in all aspects of life, but most importantly in one’s career. If we safely wait for connections to be made, enlightenment to be achieved and goals to be realized… we will never stretch to our true potential. I wondered what have I learned in my career–both good and bad, that lead me to where I am today? Here are a few of my do’s and don’ts that can help your professional development.

Professional Development

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Build Brand Advocates

By Angie Mork for our 15 Ways to Build Your B2B Brand in 2015 blog series

Marketing 101 dictates that our number one initiative is building awareness for a customer’s brand externally. But as strategies and plans are developed, we often overlook one of the most critical audiences: employees. Your employees are your most powerful brand advocates. Why? It’s simple. They live and breathe your products and services every day. Who better to add authenticity then those that can speak genuinely about your offerings? (more…)

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  • Tuesday, November 25th, 2014

  • Learn How to Be Found

    For an ad executive, there wasn’t a meeting this last year that didn’t have the buzz of “SEO” included. I know that it provides agony and dread to some and it doesn’t need to!

    LePoidevin Marketing SEO
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    As a child, you are told that it pays to be positive. This theory has carried through as I’ve grown older and ventured into the professional world, particularly when it comes to writing. You shouldn’t write negative headlines – it gives the wrong message for your brand. But a recent study is telling people to bring their worst and it may give the best results.

    In a study of 65,000 headlines, Outbrain compared positive, negative, and no superlative (using words like best or better) headlines. The study found that headlines with positive superlatives performed 29 percent worse and headlines with negative superlatives performed 30 percent better. The average click-through rate on headlines with negative superlatives was 63 percent higher than positive ones. (more…)

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  • Monday, January 27th, 2014

  • Are you ready for the deep end?

    My little guy – a breath away from age 4 next month – had his first-ever swimming lesson earlier this month. As many parents, the height of anticipation and expectation was overwhelming for me – I wanted him to have the perfect swim stroke and a great flutter kick right from the first minute. My own miniature Michael Phelps.

    And, he did well – not perfect, but listened to his teacher and paid attention. When it came to the free time of class, he was insistent on swimming off to the deep end. The worrier mom that I am, I kept saying no, but he kept taking his kickboard and heading towards the unknown. It was a hard lesson to explain to my strong-willed toddler that he needed to work his way up and learn more before he was ready to swim to the deep end. (more…)

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  • Monday, August 12th, 2013

  • Press releases 101

    I’ve been writing press releases for as long as I can remember. However, it’s always good to remind yourself of the fundamentals to make sure you’re creating news worth reading. This infographic from Skadeedle gives a terrific reminder of the dos and don’ts of press releases.



  • Friday, April 12th, 2013

  • Tell us a story, Toyota

    Every person, whether you’re five or fifty, loves a well-told story. That was the basis and foundation behind Toyota’s new message that spurred their new marketing campaign. PRWeek takes an in-depth look on how the automotive giant used a variety of marketing tactics and social media efforts to help place them back on their rightful throne and at the top of their game.

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  • Tuesday, April 2nd, 2013

  • Simplicity

    I couldn’t have said it better myself and it’s the philosophy I write by:

    Long, fancy words designed to show off your intelligence and vocabulary are all very well, but they aren’t always the best words.

    Watch this video to understand why punchy language is often the clearest way to convey a message.


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    Every college student that decides to pursue a career in public relations takes courses in crisis management. Some situations, though, you just can’t prepare for. In fact, when I was in school, I don’t think “catfishing” even existed.

    So, what do you do in a situation like this? It’s all over the sports news. An inspirational love story of Notre Dame linebacker, Manti Te’o, who loses his girlfriend and grandmother in a six hour span of time and goes on to lead his team to a dramatic victory. All of America is inspired. Only to find out that the girlfriend was a hoax. She never existed. The Notre Dame athletic department was quick to make a public statement, backing their star player, but was that the right move?

    If after further investigation, they find out he was in on the scam, how do you recover the tarnishing of your brand? Or does this make for good guerilla marketing – showcasing your university on every social media site, webcast, newscast in the nation?

    Things are developing on an hourly basis for this story – how would you react?

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  • Thursday, November 1st, 2012

  • Woops

    Trying to capitalize on current events for marketing can either be a success or not so much. Check out an ad for a national retailer that I classify as an “epic fail”.