Archive for August, 2015

  • Monday, August 24th, 2015

  • Get the Lead Out. Create Scribbles.

    This is an open invitation… a call to arms, or fingers as it were. Reminding Creatives: Thinkers, Writers, Planners, Doodlers — the child at heart — to mute the mouse, quiet the keyboard, pick up a pencil and FEEL it in your hand. HEAR it scratch the page.

    Pencil - Scribbles

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  • Monday, August 17th, 2015

  • First Impressions

    First of all, as this is my debut blog, I’d like to introduce myself: My name is Katja Huber and I am the newest marketing intern here at LePoidevin. For the next two months I will hopefully learn about everything there is to learn in marketing and experience life and work at a marketing agency.

    As you may be able to tell by my name, I’m not an American. I live and study in Aachen, Germany. So when I first arrived in the U.S. about two weeks ago, I was able to visit New York, Philadelphia, Washington, Chicago and finally Milwaukee, I was lucky to see a lot of great new things in a rather short time.

    My first impression of the U.S.: Everything is bigger. Houses, cars, malls, desserts (definitely, not complaining).

    Katja with Dessert

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    Instagram is a great way to connect with a young, tech-savvy audience… but how can you get that audience discover you? Here are six quick and easy steps for gaining Insta-followers:

    Improve Your Instagram Profile

    1. Start at home. Get your people involved. Here’s what you’ll need to ask them to include:
    -Instagram handle must appear on all of your brochures, flyers and business cards
    -Hyperlink in your e-newsletters and ask those readers to start following you on Instagram.

    2. Start a conversation. Like and comment on the photos of your existing followers. Interact with other Instagram users by following, commenting and “liking” their photos. It’ll bring extra attention to your account and help you gain followers.

    3. Explore what’s trending. Increase engagement by using popular, trending hashtags. When you find some that are applicable to your business or brand, use them in your own posts. This is a great way to reach outside of your existing followers and connect with Instagram users around the world.

    4. @mention followers. To “@mention” someone, you type @ followed by the username in a caption or comment ex: @LePoidevinMarketing
    When you publish your photo, every Instagram user mentioned in the post becomes clickable. The user is notified they were tagged, and the tagged name leads your followers to that Instagram page. Showing interest or appreciation increases engagement with that follower and connects you to their followers.

    5. Share exclusive content. Reserve certain photos and graphics for Instagram followers that aren’t posted on Facebook, Twitter or other social media accounts. This makes your Instagram followers feel special and keeps them checking back for more.

    6. Run a contest. Running a contest can help you quickly expand your reach:
    -“Like to Win” contest: Simply ask for Instagram users to “like” an update.
    -“Hashtag User Generated Content” contest: Create a contest-specific hashtag and ask participants to enter by sharing a photo or video using the contest’s hashtag.

    Follow this plan, you’ll get Insta-likes and… eventually…you might be Insta-famous!