Archive for March, 2015

If I asked most people, “Why you haven’t joined an industry group or trade association,” I’m certain I’d hear the same answer from 99% of them. I’m just too busy.

Join an Organization

We’re all busy, and we are cramming more and more into an already jammed workday. But what if I told you the potential benefits that far outweigh the extra time you’d put in? What if I said those benefits could help you use your time more effectively and actually help you build your business?
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What does it mean when the air begins to warm and the leaves start returning to the trees? It’s time to start gearing up for the busy trade show season of course! But before heading to the airport, hopefully you accomplished a few tasks ahead of time to make your show successful.

Did you write and distribute a news release about your involvement at the show? Industry B2B publications often include a trade show preview section a month prior to the event highlighting exhibitors. This is a great way to receive free publicity and credibility prior to the show.

Trade Show PR

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If you think it’ll be another 10 or 15 years before we see Millennials influencing B2B buying decisions… think again! They’re now the biggest generational group researching B2B products for potential purchase. It’s time to reevaluate how we communicate with decision makers on the purchase path!  AdAge recently posted, “millennial influence within b-to-b buying decision groups is growing rapidly, according to a new study by Google and the research house Millward Brown Digital.

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