From time to time, I keep hearing from some people how difficult it is for them to invest dollars into advertising. And sadly, sometimes advertising doesn’t even make the cut. As advertising professionals, we get challenged with comments or questions such as: “I can save money if I don’t advertise” or “Why should I bother advertising?” YIKES!
First, we know advertising alone is not going to gain you market share or sell your product. Instead, advertising should work in tandem with other marketing initiatives.
Here are a few quick reasons why you shouldn’t bypass advertising:
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Karen Enriquez-Wagner | Comments Off on Must. Love. Advertising.

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Burn calories instead of electricity! Unless you work 30 floors up, try to avoid elevators and escalators. Simply taking the stairs to and from your office every time you arrive and leave can have a positive impact on your activity level. You can even use the stairs in your office as a convenient way to work out. If you have a few minutes, walk up a few flights and then back to your office.

Michael Isaacson | Comments Off on Take the Stairs.

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Standing desks keep employees on their feet and off their seat. But if you’re like 99% of the world and don’t yet have a standing desk, try to get on your feet as much as possible. Every morning, make it a point to stand when you read your emails. Don’t roll your chair around your office to get to your filing cabinets; use that time to stand up and move. When you take a phone call, use that time to walk around the office. Small changes, practiced consistently over a long period of time, can pay of big time.

Michael Isaacson | Comments Off on Rethink your office.

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Sitting on a stability ball, instead of an office chair, can be an effective way to combat sitting disease. You’ll recruit more of your muscles to maintain your balance. This increased muscle engagement can strengthen your core muscles and even increase your caloric burn.

Michael Isaacson | Comments Off on Have a ball.

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Set an alarm on your computer or smart phone. Every hour, have a little ringer go off to remind you to take a stretch, march in place, do a few pushups beside your desk or do a set of jumping jacks. Google office yoga. You’ll find dozens of poses to get your blood and creative juices flowing again. Even if you just set that alarm device on a shelf across the room, you’ll be forced to get up and out of your chair to turn it off.

Michael Isaacson | Comments Off on Workout at your desk.

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If you’re like most people I know, you probably spent the last several days sitting at your kitchen table eating platefuls of turkey; or sitting on the couch watching hours of football. You sat in your car as you drove into work… and as you read this blog… you are most likely sitting at your desk.

During the last several months, there have been countless stories about how sitting too much at work is bad for you. The harm goes well beyond an increased waistline. According to leading American and European health experts, sitting for six hours or more each day increases your risk of obesity, high blood pressure, heart disease, diabetes, cancer and depression.
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Michael Isaacson | Comments Off on Are You Ready to “Beat the Seat?”

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