Archive for November, 2013

  • Friday, November 22nd, 2013

  • Crowdsourcing with MobCraft Beer

    While I am not much of a beer connoisseur, I must say I am impressed with MobCraft Beer’s approach to developing new ideas while building a loyal customer base using crowdsourcing.

    I have been fascinated by the concept of crowdsourcing and its application to marketing and public relations since discovering it several years ago. The term “crowdsourcing” was coined by Harvard grad Jeff Howe in 2006. Crowdsourcing involves solicitation of ideas from key target audiences, typically in a cost-effective, participatory manner. The concept has actually been around for years, but the Internet and social media offer unique ways to leverage these virtual brain-storming sessions. (more…)

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    The real world is rapidly approaching as I edge closer to my May 2014 graduation from the University of Wisconsin-Whitewater. Although I can say I am extremely scared for what is to come, I could not be more excited to start my professional career in the communications field. In my case, the communications field ranges anywhere from advertising to public relations. So, what excites me about the world of PR? (more…)

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  • Thursday, November 7th, 2013

  • 15 inspiring design quotes to inspire you


    Our friends at Glow New Media have compiled this handy infographic to inspire designers who might be “stuck in a creative cul de sac.”

    The infographic features a selection of quotes from some of the greatest designers of all time, including Von R. Glitschka, David Ogilvy, Marissa Mayer, Oliver Reichenstein, Paul Rand, Milton Glaser, Albert Einstein, Alex King, Frank Lloyd Wright, Andy Warhol, Tanner Christensen, Joe Sparano, Douglas Adams and Ellen Lupton.

    My favorite quote from the collection: Design is the silent ambassador of your brand. – Paul Rand

    Real wisdom, from some of the world’s greatest designers. Enjoy, then go and create great work!

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