Archive for October, 2013


As the fall trade show season is in full swing, exhibitors need to be engaging the B2B press covering these events as a way to further their public relations.

The best way to do this is to invite the media to your booth. Scheduling booth visits is perfect for not only showcasing new products, but also putting yourself and the company on the editor’s radar for future editorial opportunities. This is the real value of getting to know the trade press that covers your industry. Six months down the road when an editor is writing an article that pertains to your product, and they’re looking for companies to contribute, who are they going to call? Editors are more inclined to contact people they know as opposed to companies that they don’t have a professional relationship with. (more…)

    | Comments Off on RSVP! Maximize your trade show success by targeting the B2B press

  • Tuesday, October 15th, 2013

  • The PR profession is in good hands

    Ann Knabe – aka Air Force Ann as she is known to many of my friends – and I go way back. I first met her when I walked into her public relations writing course almost 20 years ago at the University of Wisconsin- Milwaukee. Shortly thereafter, she convinced me to rejoin the Air Force with her Reserve unit, and since then we’ve been working the good public affairs fight together in locations around the world.

    So it was time to come full circle and make a guest appearance yesterday in her PR tactics class where she now teaches at the University of Wisconsin – Whitewater. I spent the better part of 75 minutes talking about what it’s like working PR in the real world, including how to use media monitoring software and how to build a marketing plan. (more…)