Archive for August, 2013

  • Wednesday, August 21st, 2013

  • How much is a brand worth?

    iStock_000017583538XSmall

    That’s what I am wondering when, after several years of building their name and service into a highly successful brand, Alterra Coffee, a local coffee café chain and packager, announced that they are changing their name to Colectivo.

    Why would a business with such strong brand recognition change their name?  It seems that a few years ago Alterra made an investment arrangement with Mars, Inc. (yes – the candy company) whereby they received a sizable investment in exchange for the rights to the Alterra name.

    Maybe the deal made sense three years ago, but I can’t help but wonder how Alterra/Colectivo views it now.  What do you think?

    Read more here.

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  • Monday, August 12th, 2013

  • Press releases 101

    I’ve been writing press releases for as long as I can remember. However, it’s always good to remind yourself of the fundamentals to make sure you’re creating news worth reading. This infographic from Skadeedle gives a terrific reminder of the dos and don’ts of press releases.