Archive for July, 2013

  • Wednesday, July 31st, 2013

  • Take your message on the road

    The key to any successful product launch is to engage the press and get them excited about it. In the past we’ve done a number of media tours in which we’ve invited the press to our clients’ facilities to see their products in action – a tactic that’s worked very well.  Download our free white paper, here.

    Recently, we took our media tour program and gave it a slightly different twist for our conveyor client. Instead of bringing the media to the product, we brought the product to them. (more…)


  • Thursday, July 25th, 2013

  • Deliver on your promise

    Yesterday, we gathered the staff over the lunch hour for a webinar that we believed to be a beneficial discussion on social media, but ended up turning it off after 10 minutes.

    Why, you ask?

    First, relevant content. We thought the topic was supposed to be on social media and how to get high impact results. However, the webinar turned into a sales pitch for the host company’s software. It failed to give us any new insight or strategies on furthering the use of social media.

    Secondly, poor production values and connectivity: the webinar started late and the sound was very poor with lots of echoing and volume changes. Instead of us watching the presentation, we were constantly asking each other “what did they say?” This is where rehearsing or doing a run-through ahead of time would’ve helped to eliminate tardiness and address any technical difficulties. (more…)


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