Archive for April, 2013

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“What child wouldn’t love a real-life teddy bear to have as a friend?” asks Liran Szeiman. Who can argue with that kind of logic?

In this tutorial, Szeiman describes how to use digital painting Photoshop techniques to create this adorable children’s illustration in a detailed tutorial for Psdtuts+.

Enjoy this opportunity to play in photoshop and maybe pick up a few new tricks along the way.

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  • Friday, April 12th, 2013

  • Tell us a story, Toyota

    Every person, whether you’re five or fifty, loves a well-told story. That was the basis and foundation behind Toyota’s new message that spurred their new marketing campaign. PRWeek takes an in-depth look on how the automotive giant used a variety of marketing tactics and social media efforts to help place them back on their rightful throne and at the top of their game.

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  • Sunday, April 7th, 2013

  • Brewers brand hits a grand slam

    Now that baseball season has arrived, I am reminded of my annual amazement at the outstanding job the Milwaukee Brewers have done over the past few years to revive the Brewers brand and make it relevant and popular. Obviously, acquiring and developing better players and winning a few games helps, but given that the Brewers have only made the post season twice in the last few years, there is more to their success than games won. (more…)

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  • Saturday, April 6th, 2013

  • PR-led content marketing

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    We’ve been saying this for years. PR professionals are uniquely positioned to lead content marketing strategies; especially those involving social media. Others seem to agree. Let’s face it; public relations firms know how to work with and get results through publishers.

    Call it repurposed material or non-promotional copy, we have found that the most natural extension to traditional public relations activities is the ongoing development of believable and information-packed messaging for social media. Several of our clients have already enlisted our content management services, with good results. (more…)



  • Friday, April 5th, 2013

  • Don’t forget about the end user

    For one project we are executing, our client’s goal is to increase the number of their current distributors enrolled in a support program during their business year. After a period of discovery, we proposed a multi-faceted communication campaign that included defining audiences and messaging, creating selling tools and sales force training materials, as well as direct communication and a significant PR/editorial/speaking initiative.

    As we were planning the various breakout projects to implement our communication campaign, we kept coming back to the fact that, while our stated goal is to increase the number of distributors who have signed up, we cannot communicate only with distributors and lose focus on the end user. We must develop communication tools that help our clients’ distributors ‘pull’ end user demand into their business for the support program to be successful, creating more value in the support program for the distributors. This, in turn, causes more distributors to enroll in the support program and help achieve the client’s goal. (more…)

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  • Wednesday, April 3rd, 2013

  • Anatomy of letters

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    Looking for a way to freak out your agency creatives? Thomas Phinney, from WebINK has put together a detailed lexicon of letters. Learn about the vocabulary and details of every shape and nuance of letterforms.

    With this handy resource at your disposal, the next time you want to ask your creative to change a font you can tell them you would prefer a typeface with straighter crossbars and less bulbous terminals.


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  • Tuesday, April 2nd, 2013

  • Simplicity

    I couldn’t have said it better myself and it’s the philosophy I write by:

    Long, fancy words designed to show off your intelligence and vocabulary are all very well, but they aren’t always the best words.

    Watch this video to understand why punchy language is often the clearest way to convey a message.


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    Adobe has recently released Photoshop Touch for the mobile phone. Check out this video from Adobe highlighting all of the awesome things you can do with the new mobile version:

    The interface of this pocket-sized version is supposed to be very similar to the tablet version of the app, introduced last year. See macstories.com for an extensive review of features and functionality.

    This app looks like a must have for any photo buff or creative professional.

     

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