Archive for February, 2013


“Why settle for casual flirtation when looking for a long-lasting relationship? Finding the perfect match is easy if you know the rules. Meet Your Type will help you overcome common obstacles, and keep your heart thumping for your one true love: typography.”

That’s simply the introduction to Meet Your Type: A Field Guide to Love & Typography, a free PDF-based e-book from the Font Shop.

Meet Your Type is a beautifully designed primer on the subject of typography, why we choose typefaces (aka “fonts”) for different types of messages, and why typeface choice is essential to effective communication. Even if you already know everything to be found in Meet Your Type, it’s a fabulous and engaging read to give to clients to help them make sense of your refusal to set the entire brochure in Comic Sans.

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  • Thursday, February 21st, 2013

  • Off and running

    Hello!  I’m Brad Fine, Senior Account Executive and newest member of the LePoidevin Marketing team.

    My previous experience is mostly with equipment manufacturers and industrial service providers, responsible for company marketing efforts.  Although I have worked with marketing agencies before, this is my first time on this side of the desk.  (more…)

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  • Tuesday, February 12th, 2013

  • Have you considered mobile advertising?

    If you’re using Google’s AdWords campaign, you can expect a change come mid-year. Google will be requiring that AdWords clients buy mobile advertising space. So what does this mean to you? Analysts predict that mobile internet will grow bigger than the ‘desktop internet’. So if you haven’t already, it’s time to start thinking about this medium as part of your marketing mix. Take a look at your target audience and evaluate their mobile habits and behavior patterns to see if this may be another way for you to communicate with them.

    We’ve all heard them for years now, but nobody seems to have an answer to the following questions.  Where has journalistic integrity gone in America?  Where is the balanced approach that every true disciple of journalism must take to report both sides of the story?  What’s happened to reporting the truth, and letting the viewer/listener make up their own mind?

    And news reporting just gets more unbelievable and unbalanced as the months drag on. (more…)

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