Archive for January, 2013

Chances are you didn’t see Milwaukee County Sheriff David Clarke on Piers Morgan Tonight last night, as virtually nobody watches Piers Morgan these days. But if by chance you did, you saw Clarke follow his media training perfectly, specifically by maintaining his composure and not taking the bait laid out by Morgan.

Throughout the interview Morgan kept prodding Clarke, trying to put words in his mouth and constantly talking over him. To his credit, Clarke stayed on message and tried to explain his position calmly with back-and-forth dialogue, but doing that with Morgan these days is a challenge in itself. To me, Morgan comes off as arrogant as he really had no intention of debating the issue of what Clarke actually said in the public service announcement. Rather, he accused Clarke of sensationalizing the ad by using a Hollywood voice to scare people, interrupting him and pushing his anti-gun agenda.

From a performance standpoint, how do you think Clarke did dealing with this hostile interviewer? What do you think about Morgan’s performance and his style of questioning?

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Need to help someone with a wedding invitation? Or, maybe you’re just feeling fancy. Our friends at Spoon Graphics have compiled a nifty collection of free vector assets from around the web. Visit the Spoon Graphics blog to peruse and download.

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Every college student that decides to pursue a career in public relations takes courses in crisis management. Some situations, though, you just can’t prepare for. In fact, when I was in school, I don’t think “catfishing” even existed.

So, what do you do in a situation like this? It’s all over the sports news. An inspirational love story of Notre Dame linebacker, Manti Te’o, who loses his girlfriend and grandmother in a six hour span of time and goes on to lead his team to a dramatic victory. All of America is inspired. Only to find out that the girlfriend was a hoax. She never existed. The Notre Dame athletic department was quick to make a public statement, backing their star player, but was that the right move?

If after further investigation, they find out he was in on the scam, how do you recover the tarnishing of your brand? Or does this make for good guerilla marketing – showcasing your university on every social media site, webcast, newscast in the nation?

Things are developing on an hourly basis for this story – how would you react?

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  • Thursday, January 17th, 2013

  • These 2013 trends are nothing to bark at

    Dvm360 put together a list of top trends they predict in 2013 for the animal health industry. They summed it up in three key points noted below – good information to continue to stay mindful of. You can read the entire story at dvm360.com.

     1.    The rise of the almighty pet owners: they’re more knowledgeable, influential and demanding than ever before.

    • Spending on pets is at an all-time high: almost $53 billion in 2012, according to an estimate by the American Pet Products Association.

    Veterinarians who succeed will figure out innovative ways to reclaim their role as the primary expert in all areas of their clients’ pet healthcare needs.

     2.    An increasingly digital world: increased use of mobile technology in the exam room.

    • Exam rooms in 2013 will be chock-full of tablets, phones and clients getting information in new, innovative ways.

     3.    The search for balance: The next generation of veterinarians says… “We can be successful and have a life!”

    • Seventy percent of respondents said they did not aspire to own a practice. The era of being on call 24 hours a day, ready to jump into action, may be over.


  • Tuesday, January 15th, 2013

  • A case study in waffles

    Who doesn’t love waffles? Right, everyone does. And bet you didn’t know that the top 10 frozen waffle vendors sold nearly $500 million in product last year?

    We just finished up a case study in which a major waffle manufacturer renovated their facilities and upgraded their equipment by using our client’s conveyors on a new freezer line.  

    The key to writing an effective case study is to clearly identify an issue that the end user is having, and how your product came in and saved the day. These stories typically follow a problem/solution/result format. By their very nature case studies can be a bit promotional as you do need to talk about a product and the solution it provided, but remember to keep the adjectives and glowing reviews to a minimum.

    Strong photography or video is also a must. Photos or footage of the product in action will best help the case study come to life, and many media outlets are now using streaming video on their websites as another way to highlight these stories. 

    Following these tips will make your case study memorable to readers and appealing to editors.


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    Free and invaluable, these scripts are amazing! Courtesy of David Blatner of InDesign Magazine and excerpted by Creative Pro, the article opens with “Congratulations: By starting to read this article you have taken the first step towards making your life far easier!” I say game on!

    Some of the more outstanding selections listed include:

    • Calendar Wizard – If you’ve ever had to create a calendar, you’ll really appreciate this script. Now that it’s so easy, you can throw one together for 2013!

    • MakeGrid – It’s step and repeat on steroids!

    • Merge Tables and Table Sort – A few neat tricks to help trick-out your tables.

    Check out the article and get ready to live the easy life.

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