Archive for December, 2012

  • Friday, December 21st, 2012

  • The Futura Gold

    The Futura Gold is an animated video adventure series created by Chris Gavin where everything is made from glyphs in the Futura typeface. Watch the Futura come alive!

    To keep up with future episodes and learn more about Chris Gavin’s work, check out his blog and the Futura Facebook page.

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  • Tuesday, December 11th, 2012

  • Earning a bit of capital by saying no

    The other day an editor called me asking if our tooling client could answer a few questions about hydraulic tools for an upcoming story he was working on for his wind-focused publication. I told him we’d likely be interested in participating and that I would line up an interview for him.

    After some discussion with our client we decided to take a pass on the opportunity as they’re not a big player in the hydraulic tool area, especially within the wind market. We decided we didn’t have a lot to offer to the editor on this particular topic, and wanted to give him enough time to pursue a different manufacturer that does have a deeper hydraulic offering. The editor thanked us for being upfront and honest with him.

    I think it’s important to note here that we didn’t try to ram through products or our messaging in a story angle that wasn’t the best fit for both us and the publication. We didn’t waste his time and it allowed him plenty of time to follow through with a different source for the story. Hopefully our candor will help keep us in mind the next time he has a tooling story that we may be able to contribute – sometimes saying no is the right thing to do for both client and media.

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  • Wednesday, December 5th, 2012

  • Air Force Airlines – the only way to fly

    You hear time and again how miserable the whole experience of commercial air travel has become. Granted, at times it can be taxing, even for the most seasoned traveler. But next time you find yourself taking to the air – consider this…

    Once a month I leave a few hours early from here on a Friday to go catch my flight to North Carolina. This has been my monthly routine ever since my Air Force Reserve unit relocated down south five years ago.

    I tell people I fly down there on one of my unit’s C-130 Hercules – a four-engine turboprop that’s low on luxuries but high on ambience…of an unfinished basement that is. So what’s it like to fly in one of these gray cargo planes? (more…)

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