Archive for February, 2012

  • Wednesday, February 22nd, 2012

  • Meaningful brands

    I don’t like to spend time wondering what a certain brand means. Sure, I appreciate intrigue and wordplay as much as the next person, but the brands that really get me are the ones that have history and give depth to a product. Ones that have icons that signify something.

    So, imagine my excitement while reading through this month’s Wired magazine and I come across an article that captures my attention. The headline? Captain Morgan.  I love rum, so I read on.  It seems that the well-known figure from my favorite happy hour drink was an actual, real live swashbuckler. In fact, he was Captain Blackbeard’s mentor, knighted by King Charles II and appointed deputy director of Jamaica.  He retired at the ripe age of 37 to become a wealthy planter and grow…you guessed it…sugar cane…to make rum. I think I have found my new idol in life. (more…)

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  • Tuesday, February 14th, 2012

  • Content marketing…growing and growing

    “In the past year, marketers distributed more business-to-business content on YouTube, LinkedIn, Facebook and Twitter than ever,” according to CMI.  

    Mashable.com has posted a great info graphic highlighting the Content Marketing Explosion, taken from the article Marketers who Share Content Drive Traffic, Gain Customers.

    The graphic is a great illustration of where you can use content marketing strategies to enhance your brand awareness and convert fans and followers into sales leads and revenue generators.

     

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  • Tuesday, February 7th, 2012

  • Super Bowl advertising revisited

    I had the pleasure to speak with several classes at Hartland Arrowhead High School on the advertisements that aired during this year’s Super Bowl.  Like many advertising professionals fortunate enough to get the chance to compare notes with students in this age group, I had some preconceived ideas on how they’d react to the ads.  Yet, I came away surprised and pleased with what I heard; just not for the reasons you might think.

    I must admit I entered school believing the students wouldn’t like the same ads I did, and that we’d have differing opinions on criteria like message delivery, retention, branding and overall effectiveness.  (more…)


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  • Monday, February 6th, 2012

  • Super Bowl ads losing their impact?

    Another Super Bowl in the record books. Even though we didn’t really care about either team playing, my wife and I still felt compelled to at least have the game on. A loss for the NFL, but a win for the advertisers right? Well, maybe not.

    I can remember lots of years being really interested in seeing what the major brands were going to run. The Super Bowl is the one TV show I can think of where the advertising is not an unwelcome break in the action, but the ads had actually become a celebrated and necessary part of the experience. This year something weird happened … I noticed for me some of the excitement was gone. (more…)

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