The desire to generate measurable, qualified leads varies by business marketer as some distribute them to sales personnel and track results, while others use lead generation as a way to simply measure initial campaign tactical performance.
Leads are expensive no matter how they’re generated, issued or closed. It’s gratifying to learn when a tradeshow promotion, Adwords campaign or direct response advertisement generated an acceptable number of qualified leads, especially when they are directed to distributor sales reps or issued to the internal sales team to work. And even more gratifying when those leads turn into sales, as tracked by a CRM system. (more…)
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Dean LePoidevin | Comments Off on Lead generation: a measurement or sales tool?