Archive for September, 2011

  • Wednesday, September 28th, 2011

  • Managing a social media crisis

    Crisis management is one of the main concerns of any business involved in social media. Jeremiah Owyang, an industry analyst with Altimeter Group, has published a great report about the preemptive crises management strategy “advanced” companies are using to minimize or avert a public crisis.

    View more documents from Jeremiah Owyang

    Owyang also links to A Chronology of Brands that Got Punked by Social Media, highlighting the social media crises that spurred the research project, as well as the Forrester Groundswell Awards, highlighting excellent and effective use of social technologies to advance an organizational or corporate goal.

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  • Tuesday, September 27th, 2011

  • This commercial is AWESOME … or is it?


    OK, I know I’m talking about a 2010 advertising commercial that lots of people have already blogged about, but something occurred to me and I wanted to share. When this came out, I loved it. And I still do. It’s fun to watch. It’s fun to listen to. Here’s the problem … I never can remember what car they are trying to sell me. I’ve seen this commercial dozens of times and was entertained every single time. Watching it again just now, I see they point over and over again to the Kia and Soul logos on the car itself, but I missed them both – dozens of times.

     Is this commercial just simply too entertaining to be effective branding? What do you think? Any other examples?

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  • Wednesday, September 21st, 2011

  • Two-way communication

    As a long-time disciple of direct marketing I’ve often stated how I believe the best use of the medium is for two-way communication; where the sender delivers information to the recipient for a little information in return. Direct mail and direct-response communication — via print, broadcast or Web-based media — work best when an exchange of valuable information occurs, as opposed to a one-way push.

    The same is true for social media of course, as both parties benefit when each participates in an exchange of opinion, some facts or (real) news. I realize I’m not stating anything new, yet I continue to be surprised at the amount of product-based information that is pushed out via social media without the expectation of anything in return. In other words, advertising via social media commentary, which is the wrong strategy to take if one seeks results. (more…)

    Air traffic controller

    Police officer

    Our military fighting in Iraq and Afghanistan

    These are three occupations I would consider to be fairly stressful – more stressful than my job as a public relations executive. Don’t get me wrong, the job certainly does have its loosen-the-collar moments when things do get hectic in the world of B2B PR. But in general I think most people would rate the three occupations listed above as high stress for all the obvious reasons. (more…)

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    An architectural and engineering wonder, the Great Pyramid at Giza is believed to be built over a 20-year period concluding around 2560 BC. Its foundation covers 13.6 acres. Initially 480.6 ft tall, the Great Pyramid was the tallest man-made structure in the world for over 3,800 years, the longest period of time ever held for such a record. (more…)

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    My answer to this is no. AdWeek Magazine published an in-depth article this week deciphering the issue of whether or not luxury brands are becoming watered down, so-to-say, by their ever-growing digital presence. (more…)

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  • Monday, September 12th, 2011

  • 9/11…and social media

    I came across an interesting blog on Ragan’s PR Daily that asked the question, how would social media have affected coverage of 9/11?  Would it have saved lives? Would it have provided a more detailed account of events occurring inside the World Trade Center and onboard the hijacked aircraft? I think the answer is yes to both questions. (more…)

  • Friday, September 9th, 2011

  • PR strategies – don’t bug me

    Chris Hippler writes an informative article on how to craft an online press release in the August issue of CAM Magazine. Many of the tried-and-true rules for press release writing remain the same for online releases versus traditional print releases. The main difference between the two is including using words for search engine optimization, including multimedia links for video, images and PDF documents, and posting the release on your company website so it can be easily found.

    One additional point I’d like to add that people need to be cognizant of is doing follow up with the media – specifically being careful not to over-do-it. In general, editors hate to be bothered by people checking to see if they’ve received your press release. B2B editors are a busy group that receives hundreds of press releases a month. Calling up every editor to check the status of a release is a waste of your time, a waste of their time and diminishes the chances that your message will receive ink. If there are one or two key publications that the release message has a strong, direct connection to their readers, a follow up phone call or email is okay. But be very judicious in doing this – resisting the urge to call everyone will result in better coverage.

  • Thursday, September 8th, 2011

  • Fourteen going on fifteen

    Every year at about this time I’m reminded of one of the many joys of leading a small business: the marking of another year of ownership. 

    To some, it may signal a milestone in longevity.  To me, it’s a reminder of where we and I have been, and where we have yet to grow.  I’m proud of what we’ve accomplished since 1997, but get excited when pondering what’s just around the corner and the years to come.

    While chronologically we’re in our “teens,” in reality we are a mature company and benefit from having gained wisdom beyond our years.  Thankfully, in this ever-changing industry and business climate, there is much more to learn.

    As we approach the mid-point of our second decade we remain focused on the here and how – the satisfaction of helping solve client marketing challenges – while staying on top of the new tools at our disposal and the strategies needed to communicate more effectively with our many audiences.

    So the good news is we’ll soon celebrate another business anniversary.  The exciting news is we’re just getting started.

  • Friday, September 2nd, 2011

  • Dirty girl

    Recently, I spent a Saturday morning wading through sludge that came up to my mid-thigh, shimmying my way through tubes, and climbing cargo nets.  Maybe not your idea of fun, but completing a three-mile, 11-obstacle course is definitely mine.  However, while finishing the inaugural Dirty Girl race was exciting for me on a personal level, it’s not what I really wanted to focus on for today’s topic. (more…)