Archive for July, 2011

Examples of proposed barcode designs, from left, depict a hand mixer, jelly beans, skyline, school bus and trousers.

I recently read an interesting article by Sarah Nassauer at WSJ.com about vanity barcodes on product packaging. Marketers and package designers have finally made the utilitarian bar code part of the package design and brand message.

One product featured in the article has taken the concept a step beyond by creating a vanity mobile code that consumers can scan using smart phones, providing a direct link between marketers and consumers.

Watch the video below highlighting some of the brands now using vanity barcodes on their product packaging.

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  • Friday, July 15th, 2011

  • My own level of Einsteindom

    Albert Einstein: hands-down, one of the most brilliant men ever to have lived. My coworker, Karen, quoted him in a meeting this week and it spurred me to do some research. However, it wasn’t his Theory of Relativity or his Nobel Prize that got me to thinking this week. It was his thoughts on value.

    One of my favorite quotes of his is, “The value of achievement lies in the achieving.” Einstein found his greatest enjoyment in life in the discovery process. Pure creativity; unbelievable ingenuity. He understood that sometimes it takes time to get to that final “a-ha” moment –  to be able to proudly stand back, look at your work, and say “Yes, I created that”. He didn’t need to worry about the end of the day deadline, the bottom dollar, but rather he focused on what truly mattered: the end result.

    I want to strive to be a person of value – my own level of Einsteindom. This doesn’t mean I plan on blowing deadlines or budgets, but it does mean I will take the time to stay on the right course for our client – providing marketing solutions that make sense and create awareness for our clients.

    Photo credit – http://famousartistsandpainting.com.

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  • Friday, July 8th, 2011

  • The Nature of the Beast

    Over the weekend, I succumbed to the beast of Milwaukee – Summerfest, billed as the world’s largest music festival.  Don’t get me wrong, to me Summerfest marks the beginning of summer in Wisconsin; and in celebration of this belief, I make sure to take part in the festivities at least once a year.  But Summerfest truly is a beast, with thousands of people of all ages moving at all different paces and directions, and music at every turn.  And we (those that head into the heart of it each year) seem to think the best way to conquer it is in groups – very large groups.

    Every year, we round up our friends for the event and head to the festival grounds, completely disregarding the previous year’s experience of maintaining a group that size throughout an entire evening amongst a crowd of thousands. If you haven’t had the opportunity to experience this, let me tell you – it is stressful. Cell phones have made it a bit more bearable, but then you have the added stress of getting lost in the crowd and the phone battery dying, or better yet, the signal becoming so weak due to the overcrowded airways. (And yes, if you tried sending a text message between the hours of 8 p.m. and midnight last Saturday night in downtown Milwaukee, it wasn’t going through.)

    I’m learning slowly but surely, that the way to conquer the beast of Summerfest is not in groups of eight or more, but is in pairs of two or maybe four.

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