We just got back from the 2011 International Builders Show in Orlando. It was a great show for us with several good meetings and conversations.  The Orlando Sentinel reported total attendance figures to be 47,000. This is about 15 percent less than the 55,000 attendees the show organizers (NAHB) had projected, and significantly less than the peak attendance of 105,000 in 2006. 

While disappointing for the NAHB and likely many of the exhibitors, it turns out this isn’t all bad news.  One of our clients commented that booth traffic was definitely slower, but considerably more qualified. Booth visitors were walking up with specific direct questions and in some cases, actual building plans in hand, wanting to know exactly how to work the product into their designs.  These are people that are going to buy, rather than simply being causally interested or worse yet, looking to fill their bag with free pens and literature. (more…)

    | Comments Off on A slower trade show a good thing?