Archive for December, 2010

How many fewer new homes will be built in 2011 vs. the peak in 2006? It’s hard to know for sure, but it is clear it will be considerably less. This makes every single new project a critical opportunity. U.S. new housing starts are just one example of how the economic pie has gotten smaller for many industries.


The old adage “out of sight is out of mind” has never been more true. Many companies went “dark” with their marketing programs during this recession and many of these are likely to have lost a large amount of top-of-mind awareness with their potential customers.  (more…)

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  • Monday, December 13th, 2010

  • The social media crystal ball

    There’s no doubt that social media continues to make inroads in the business-to-business (B2B) arena. In his recent column, 11 Predictions for B2B Social Media in 2011, Jeffrey Cohen shares his thoughts on the areas where social media will make an impact. The two predictions that connected with me are sharing compelling stories and the year of conversions. (more…)

  • Wednesday, December 1st, 2010

  • An outsider’s perspective

    I recently had my first parent/teacher conference at my son’s daycare. At first I thought it was strange since he’s only 16 months, but then really started looking forward to it. I mean, who doesn’t want to hear someone else’s perspective about their child and get confirmation on what you already know – that he’s a little angel! I mean, as far as I can tell, he’s just perfect, right? Not so fast.

     I guess we need to work on a few things. For example:

    1. It’s not okay to grab a block and hit your friend over the head with it
    2. When they put you in the crib, you need to take a nap; you can’t play all day
    3. During snack time, just because your friend doesn’t eat all of his or her food, it doesn’t mean it’s a free for all and you can take it

    It took an outside perspective to bring things to light. Well, this is exactly what we do for our clients at LePoidevin Marketing. They want our counsel, thoughts and perspective on their business. Ultimately, we provide them with the information and tools they need to address their business challenges. I give clients credit for welcoming this feedback and allowing for that outside view. But it doesn’t end there. It’s also about what you do with that information. Are you ready to make changes, if that’s what it’s going to take? Or, do you continue status quo and not make any improvements?

    For me, I’ll be taking the information I received at daycare and begin tackling the list. I think I’ll start with #2 so we can all get some more sleep!