Archive for November, 2010

  • Wednesday, November 17th, 2010

  • To each their own

    Zagat, the omnipresent restaurant raters, recently came out with their list of the best 20 movies ever made. 

    I know everyone is thinking – what’s mine? Good question. Here’s my top 20:

    1. The Godfather.  The wedding scene alone is worth the price of admission.  It’s the best movie.

    2. Casablanca.  The original classic film.

    3. The Searchers.  The best western ever made.  Period.

    4. Gone with the Wind.  Epic story and great stars; who needs more?

    5. Lawrence of Arabia.  Broad canvas.  A big picture that works. (more…)

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  • Wednesday, November 10th, 2010

  • Don’t worry, be happy

    Milwaukee has many things going for it...including the Bronz Fonz!

    Does it matter where you do your work? Is a press release about a socket better if it’s written in New York or Baltimore versus Milwaukee? Will I get more placements if my PR maven is in Manhattan and not on Water Street? Is there some kind of East Coast edge?

    Well, in a word — no. We here in the fly over zone of the Midwest are pretty smart folks. We live in a region with plenty of water, great schools, a good transportation network (Chicago not withstanding) and a strong supply of knowledgeable professionals who want to dwell here. We’re in close proximity to major global manufacturers in a variety of markets, which makes it easy to visit them on a regular basis — that means face to face. Skype is great and GoToMeeting is a terrific resource, but they pale in comparison to actually being there. (more…)

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  • Friday, November 5th, 2010

  • Media relations measured in crumbs

    There may be no better way to get to know someone or to improve a business relationship than by breaking bread together. Earlier this week, our client, Dorner Manufacturing, broke a lot of bread with 14 trade press editors at Harry Caray’s Italian Steakhouse in Chicago.

    The dinner, coinciding with Pack Expo, was Dorner’s way to thank the press for their interest and coverage of its product line over the past year. There was no selling or pitching, just a relaxing evening with good food, good conversation and good friends. (more…)

  • Wednesday, November 3rd, 2010

  • Running ragged

    I am a firm believer that “analysis paralysis” must be avoided. Obviously a reasonably educated decision made now is going to be better than the decision that never gets made, because “we just need more input.” That said, many marketers and business people in general have gone way too far the other direction. More value seems to being put on speed these days versus taking a little extra time to do the job well. For example, we hear the following comments a lot:

    • Get it done quickly.
    • I need an e-mail response now.
    • Just throw a couple of PowerPoint slides together.
    • What do you mean it took 6 hours to do that? (more…)

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